Parrot Analytics
Parrot Analytics is a media analytics company that measures global audience demand for TV shows, movies, and talent across streaming and linear platforms. It provides data, analytics tools, and insights to studios, broadcasters, streaming services, and investors to inform content valuation, acquisition, programming, and marketing decisions. The company monetizes through SaaS subscriptions and data/consulting services to entertainment and media clients.
- Business Intelligence & Dashboards
- Data Integration & ETL
- Revenue
- $30.0M
- Employees
- 200
- Founded
- 2013
- Headquarters
- Los Angeles, United States of America
What 12 Arbolus experts think of Parrot Analytics
NPS scores cluster at the high end, with 30% scoring 10 and 70% of total scores above 7. Renewal intent is firmly positive among high spenders and Influencers, with only one negative outlier citing no intent to renew. Stickiness is strong: 80% of accounts are in place more than a year, and all Influencers with high NPS are long-standing customers. Lower scores and uncertain renewals arise mainly from User roles in non-core industries.Overall Customer Sentiment: Positive
Who reviewed Parrot Analytics
- C-Suite 92% (11)
- Director 8% (1)
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Sentiment
16 Net Promoter Score, from 12 scored reviews- Promoters 4
- Passives 6
- Detractors 2
Cumulative NPS by month
+0 over 6 months- Jun 8
- Feb 7
- Apr 8
- May 8
- Jun 8
- Aug 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 12 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 71% 7 answers
- 0% 1 answer
- 9/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
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