POLITICO

politico.com · Arlington, United States of America

POLITICO is a media company that provides political news, analysis, and data-focused coverage of politics and policy in the United States and internationally. It serves policymakers, government affairs professionals, businesses, and engaged citizens through digital news, newsletters, subscription intelligence services, and events. The company generates revenue primarily from advertising, paid subscriptions to its POLITICO Pro and related policy intelligence products, and sponsorships for events and specialized content.

Revenue
$250.0M
Employees
1,200
Founded
2007
Headquarters
Arlington, United States of America

What 15 Arbolus experts think of POLITICO

NPS scores range from 4 to 10, with high NPS and renewal intent clustering among influencers and larger organizations, while users in smaller firms report lower scores and cite cost as a barrier. Positive themes include quality journalism, comprehensive stakeholder coverage, and ease of use. Criticisms focus on high pricing, feature bloat, and limited differentiation in search or AI. Stickiness is high for established users but drops for pilots and offboarding customers, notably those with budget or usability concerns.Overall Customer Sentiment: Neutral

Who reviewed POLITICO

Total customers 15 14 current · 1 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 64% (10)
  • Director 36% (5)
Strategy Leader C-Suite NPS 9 Will renew
Legal Leader Not specified NPS 10
Strategy Leader C-Suite NPS 7

Employer names and spend open in the full report, along with the other 12 customers.

Everything 15 customers told us about POLITICO.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

33 Net Promoter Score, from 15 scored reviews
  • Promoters 8
  • Passives 4
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Sep 8
  • Feb 9
  • Mar 8
  • Apr 8
  • Jul 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 8 across 2 companies.

Praised

  • Ergonomics and Platform Usability
  • Targeted Insight and Stakeholder Coverage
  • High Quality Reporting and Unparalleled Industry Usage
  • AI for Workflow Improvement

Criticised

  • Competitor Price Advantage
  • AI Replacing Database Features
  • Customer Frustration with Platform
  • Feature Bloat and Unintuitive UX

What customers say

Ergonomics and Platform Usability
“Politico is a wonderfully ergonomic system with good ties to social media outputs and delivers a platform that impressed me in trials.”
Targeted Insight and Stakeholder Coverage
“It provides updated and targeted insight, which is critical for influencing, especially at EU public affairs level, with statements by relevant stakeholders.”
High Quality Reporting and Unparalleled Industry Usage
“I always tell people they should use Politico. I don't understand why people don't use Politico; everyone in my network does, and its coverage stands apart.”

Renewal intent

Plan to renew 50%
  • Will renew 3
  • Undecided 1
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 60% 5 answers
  • Director 0% 1 answer
  • 8.7/10 Average score from customers who will renew
  • 5/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

Top alternatives

Most weighed by POLITICO customers

Report

For people who use POLITICO

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