Prolific

prolific.com · Londonderry County Borough, United Kingdom

Prolific is an online research platform that connects academic and commercial researchers with a vetted pool of participants to run surveys and behavioral studies. The company provides tools for study design, participant recruitment, targeting, and data quality controls, charging researchers on a per‑project basis while paying participants for their time. It serves universities, research institutes, and businesses conducting human-subject research and user studies.

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Revenue
$25.0M
Employees
200
Founded
2014
Headquarters
Londonderry County Borough, United Kingdom

What 5 Arbolus experts think of Prolific

The NPS distribution skews strongly positive with scores of 9 and 10 from the majority of Users and Influencers, though one User rated a neutral 7 and another a low 4. Most Influencers report high renewal intent and positive platform stickiness, averaging over a year on the platform. Feedback themes highlight superior participant quality, integration, and demographic targeting, with cost and niche reach as the chief negatives.Overall Customer Sentiment: Positive

Who reviewed Prolific

Total customers 5 5 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 25% (1)
  • Director 50% (3)
  • Manager 25% (1)
Data Ops Manager NPS 10
Strategy Leader Director NPS 7 Will renew
Engineering Engineer Not specified NPS 10

Employer names and spend open in the full report, along with the other 2 customers.

Everything 5 customers told us about Prolific.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

40 Net Promoter Score, from 5 scored reviews
  • Promoters 3
  • Passives 1
  • Detractors 1

Cumulative NPS by month

+1 over 4 months
  • Apr 7
  • Jun 8
  • Aug 8
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 40 across 1 companies.

Praised

  • Superior Participant Verification and Granularity
  • Transparent Pay and Quality Respondents
  • Seamless Integration with Research Tools
  • AI-Driven Validation Tools

Criticised

  • Pricing Competition
  • Lack of Automated Quality Assurance
  • AI-Driven Alternatives
  • Higher Recruitment Costs

What customers say

Superior Participant Verification and Granularity
“I recommend Prolific for its excellent participant verification, low fraud rate, and granular filtering suited for reliable AI and behavioral research.”
Transparent Pay and Quality Respondents
“Fair pay transparency is a true strength that reliably attracts higher-quality respondents on Prolific versus other platforms.”
Seamless Integration with Research Tools
“Integration with standard survey tools and web research environments is seamless on Prolific, making complex studies much simpler.”

Renewal intent

Plan to renew 100%
  • Will renew 2
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Director 100% 1 answer
  • 8.5/10 Average score from customers who will renew

Report

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