Reddit, Inc.

reddit.com · San Francisco, United States of America

Reddit, Inc. operates a social media and online discussion platform organized into topic-based communities where users post, comment, and vote on content, and it generates revenue primarily through digital advertising, premium memberships, and content-related partnerships.

  • Customer Data Platform
  • Marketing Analytics & Attribution
  • Product Analytics & Feedback
Revenue
$800.0M
Employees
2,500
Founded
2005
Headquarters
San Francisco, United States of America

What 34 Arbolus experts think of Reddit, Inc.

The NPS is highly positive, with multiple experts citing scores of 9 or 10. A minority cite a mid NPS (5-7), emphasizing concerns about noise and bot activity. Renewal intent is positive where stated, though much is unspecified; most experts indicate long-term, habitual use. Stickiness is strong, as nearly all have used Reddit for more than a year. Major feedback themes are authentic, diverse discussion and real user opinions, offset by noise and search limitations.Overall Customer Sentiment: Positive

Who reviewed Reddit, Inc.

Total customers 34 34 current · 0 former
Reviews growth +32 in six months
Seniority of respondents
  • C-Suite 53% (18)
  • Director 30% (10)
  • Manager 17% (6)
Not specified C-Suite NPS 5
Strategy Leader C-Suite NPS 9
Strategy Leader C-Suite NPS 3

Employer names and spend open in the full report, along with the other 31 customers.

Everything 34 customers told us about Reddit, Inc..

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

41 Net Promoter Score, from 34 scored reviews
  • Promoters 21
  • Passives 6
  • Detractors 7

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 9
  • Sep 8
  • Oct 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.

Praised

  • Improved Search and Content Discovery
  • AI-Powered Summarization and Credibility Tools
  • Enhanced Noise Filtering and Moderation
  • Source for Trusted User Opinions

Criticised

  • Bot Activity and Forced Advertising
  • Quality-driven Platform Disruption
  • AI and Third-party Substitution
  • Moderation and Quality Concerns

What customers say

Source for Trusted User Opinions
“Information integrity is a major strength of Reddit; the platform is still a trusted source when there's so much unreliable AI content elsewhere.”
Unmatched Breadth of Honest Discussion
“Reddit stands out for research and sentiment work because of the unmatched breadth of honest, topic-specific discussion in its communities.”
Access to Detailed, Experience-Based Research
“I recommend Reddit for complementary research, as it provides large communities with deep, experience-based opinions hard to get elsewhere.”

Renewal intent

Plan to renew 50%
  • Will renew 3
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 3 answers
  • Director 0% 2 answers
  • Manager 100% 1 answer
  • 8/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

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