Relay

relayfi.com · Toronto, Canada

Relay is a business banking platform that provides FDIC-insured checking accounts, payment processing, and cash management tools for small and medium-sized businesses. The company offers features such as multiple accounts, virtual and physical debit cards, bill pay, and integrations with accounting software, generating revenue through interchange, fees on certain banking services, and partner arrangements. It primarily serves SMBs, accountants, and bookkeepers seeking more automated and transparent cash management than traditional banks.

  • Payment Processing
  • Spend Management
  • Accounting & Bookkeeping Software
Revenue
$12.0M
Employees
140
Founded
2018
Headquarters
Toronto, Canada

What 12 Arbolus experts think of Relay

Sentiment analysis shows a polarized picture. High NPS scores (9–10) come from some User roles, valuing workflow automation and commerce analytics, while lower scores (3–4) reflect concerns tied to platform longevity and applicability outside the Shopify/CPG segment. Influencers and high spenders show uncertainty or negative renewal intent, notably in health and offboarding customers. There is consistent praise for the automation and analytics features, but worry is dominant around the planned shutdown in September 2026 and the risk this creates for business continuity. Overall Customer Sentiment: Neutral

Who reviewed Relay

Total customers 12 12 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 67% (8)
  • Director 17% (2)
  • Manager 17% (2)
Finance Executive Director NPS 10
Operations Manager C-Suite NPS 3
Engineering Analyst Manager NPS 5

Employer names and spend open in the full report, along with the other 9 customers.

Everything 12 customers told us about Relay.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

0 Net Promoter Score, from 12 scored reviews
  • Promoters 4
  • Passives 4
  • Detractors 4

Cumulative NPS by month

-2 over 3 months
  • Mar 9
  • May 8
  • Sep 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.

Praised

  • AI-driven Workflow Alternatives
  • Broader Integration Beyond Shopify
  • Workflow Portability and Strong Migration Support
  • Predictive and Retention-Focused Features

Criticised

  • Market Limitation Due to Narrow Focus
  • Competitive Threat from AI Solutions
  • Loss of Business Due to Platform Shutdown
  • Limited Industry Applicability

What customers say

Predictive and Retention-Focused Features
“Relay's predictive replenishment and repeat purchase features help us target customers at just the right moment and drive subscription growth.”
Integrated Commerce and Analytics Tools
“I rely on Relay to bring together customer retention, subscriptions, and analytics, making data more useful throughout the buying journey.”
Workflow Automation Reducing Manual Work
“With Relay, I was able to automate connecting business apps and repetitive steps, saving a lot of manual work and streamlining processes.”

Renewal intent

Plan to renew 0%
  • Will renew 0
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 2 answers
  • 7/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

Top alternatives

Most weighed by Relay customers

Report

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