REDDIT

redditinc.com · San Francisco, United States of America

Reddit operates a social media and online discussion platform organized into topic-based communities (“subreddits”), generating revenue primarily through digital advertising, premium memberships, and content-related products for consumers and advertisers worldwide.

Revenue
$800.0M
Employees
2,200
Founded
2005
Headquarters
San Francisco, United States of America

What 35 Arbolus experts think of REDDIT

NPS distribution is strongly positive, with most scores in the 8-10 range, reflecting high satisfaction and trust in the platform. Renewal intent is high among Influencers and Users with deep integration in workflows, especially those with more than one year of active use. Stickiness is supported by broad adoption across industries and functional roles, with expert feedback converging on community authenticity, niche expertise, and rich user-generated knowledge as decisive strengths. Key friction points include inconsistent moderation and rising spam, but do not significantly detract from overall loyalty.Overall Customer Sentiment: Positive

Who reviewed REDDIT

Total customers 35 34 current · 1 former
Reviews growth +25 in six months
Seniority of respondents
  • C-Suite 53% (19)
  • Director 30% (11)
  • Manager 17% (6)
Not specified Manager NPS 6
Product Leader C-Suite NPS 9
Strategy Partner C-Suite NPS 10 Will renew

Employer names and spend open in the full report, along with the other 32 customers.

Everything 35 customers told us about REDDIT.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

37 Net Promoter Score, from 35 scored reviews
  • Promoters 15
  • Passives 18
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 50 across 2 companies.

Praised

  • Niche and Specialized Communities
  • Access to Authentic Human Experience
  • Organic Market Feedback
  • Verified Identity and Practitioner Communities

Criticised

  • Over-Moderation and Platform Restrictions
  • Quality Variability and Discoverability
  • Moderation and Spam Issues
  • AI Content Aggregation Threat

What customers say

Niche and Specialized Communities
“For deep pre-purchase research or specialized technical problems, Reddit's focused communities with actual practitioners make it invaluable for honest troubleshooting and learning.”
Access to Authentic Human Experience
“I recommend Reddit because it enables me to connect with people sharing real experiences, which helps me solve specific, practical problems that search engines can't address.”
Organic Market Feedback
“I rely on Reddit for unfiltered customer opinions and niche market insights, which aren't possible to obtain through surveys or polished brand research alone.”

Renewal intent

Plan to renew 80%
  • Will renew 8
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 75% 4 answers
  • Director 80% 5 answers
  • Not specified 100% 1 answer
  • 8.3/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 9/10 Average score from customers not renewing

Top alternatives

Most weighed by REDDIT customers

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For people who use REDDIT

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