PureSpectrum
PureSpectrum is a market research technology company that provides a self-serve sample marketplace and insights platform that connects researchers with global online survey respondents. It serves brands, agencies, and consultancies by automating respondent sourcing, quality controls, and survey fieldwork, generating revenue through SaaS platform fees and transaction-based sampling costs. The company also offers data quality and panel management tools for enterprises managing their own respondent ecosystems.
- Business Intelligence & Dashboards
- Data Integration & ETL
- Revenue
- $28.0M
- Employees
- 160
- Founded
- 2015
- Headquarters
- Westlake Village, United States of America
What 12 Arbolus experts think of PureSpectrum
NPS distribution is weighted toward the upper spectrum, with 54% of responses at NPS 9 or higher and only one score at 3. 67% of customers with known renewal intent plan to renew, driven by high spend and advanced implementation stages. All customers are in the 'MoreThan1Year' stage, indicating deep adoption and stickiness. Notably, the few expressions of uncertainty around renewal are associated with mid-range NPS (5-7) and lower spend. Overall Customer Sentiment: Positive
Who reviewed PureSpectrum
- C-Suite 92% (11)
- Director 8% (1)
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Sentiment
25 Net Promoter Score, from 12 scored reviews- Promoters 6
- Passives 3
- Detractors 3
Cumulative NPS by month
+1 over 3 months- Jan 7
- Jun 7
- Jul 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 20 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 57%Plan to renew, by seniority
- 57% 7 answers
- 8.8/10 Average score from customers who will renew
- 5/10 Average score from undecided customers
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