SETU
Setu is an Indian fintech infrastructure company that provides APIs and platforms that allow businesses and financial institutions to embed banking, payments, credit, and data services into their products. It offers modules for account aggregation, recurring payments, credit products, and savings, monetizing through usage-based fees and enterprise contracts with banks, NBFCs, and digital platforms. Setu primarily serves fintechs, consumer internet companies, and regulated financial institutions looking to launch embedded finance offerings quickly and compliantly.
- API Management & Integration
- Embedded Finance & Banking-as-a-Service
- Revenue
- $15.0M
- Employees
- 250
- Founded
- 2018
- Headquarters
- Bengaluru, India
What 20 Arbolus experts think of SETU
NPS scores are high overall, with multiple scores of 9 and 10, and over 60% of respondents rating 8 or higher. Renewal intent is positive in the majority, with 10 out of 19 indicating 'Yes' and high-spend banks showing especially strong loyalty. Implementation stage distribution indicates 75% in 'MoreThan1Year', signaling entrenched platform adoption. Key themes inferred include stickiness among leading banks, high value perception in large clients, and a minor segment (two respondents) with lower NPS or uncertain renewal, predominantly among smaller or pilot stage users.Overall Customer Sentiment: Positive
Who reviewed SETU
- C-Suite 75% (15)
- Director 20% (4)
- Manager 5% (1)
Employer names and spend open once the report publishes.
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Sentiment
50 Net Promoter Score, from 20 scored reviews- Promoters 13
- Passives 4
- Detractors 3
Cumulative NPS by month
+0 over 6 months- Jul 8
- Dec 8
- Feb 8
- May 8
- Jun 9
- Jul 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 58 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 69%Plan to renew, by seniority
- 75% 12 answers
- 33% 3 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by SETU customers
More in IT Infrastructure & Cloud and Financial Services & Payments
Other companies in both categories with a customer report.
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