Supermetrics
Supermetrics provides data integration and reporting tools that pull marketing, advertising, and sales data from multiple platforms into analytics, BI, and spreadsheet tools for agencies, brands, and analytics teams. Its products are sold as subscription-based SaaS connectors and pipelines that automate data collection and centralization for performance reporting and analysis.
- Data Integration & ETL
- Business Intelligence & Dashboards
- Revenue
- $45.0M
- Employees
- 350
- Founded
- 2013
- Headquarters
- Helsinki, Finland
What 42 Arbolus experts think of Supermetrics
Sentiment is generally positive to neutral across the customer base. Approximately 68% of experts report NPS values of 7 or higher, with most high spenders showing greater renewal intent and stickiness. A segment of lower spenders expresses uncertainty about future renewals. Key themes in expert feedback include high marks for integration and support, but some reservations around platform scalability, evolving measurement capabilities, and the opacity of pricing as feature usage grows. A minority cite consideration of alternative vendors due to competitive advances or budget constraints.Overall Customer Sentiment: Positive
Who reviewed Supermetrics
- C-Suite 80% (34)
- Director 15% (6)
- Manager 5% (2)
Employer names and spend open in the full report, along with the other 39 customers.
Everything 42 customers told us about Supermetrics.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
17 Net Promoter Score, from 41 scored reviews- Promoters 13
- Passives 22
- Detractors 6
Cumulative NPS by month
+0 over 6 months- Jun 8
- Nov 8
- Dec 8
- Feb 8
- Jul 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 17 across 1 companies.
Praised
- Breadth and Depth of Data Access
- User-Friendly and Expansive Use Across Teams
- Integration and Support as Differentiators
- Enhanced Customer Journey and Attribution Support
Criticised
- Limited Beyond Data Connections
- Concerns Over Scalability and Budget Clarity
- Competitive Feature Progress
- Potential Redundancy with Platform Improvements
What customers say
Renewal intent
Plan to renew 41%Plan to renew, by seniority
- 31% 32 answers
- 67% 6 answers
- 100% 2 answers
- 100% 1 answer
- 8.7/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6.5/10 Average score from customers not renewing
Report
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