Turnitin
Turnitin is an education technology company that provides plagiarism detection, authorship verification, and writing assessment tools for schools, universities, and publishers. Its cloud-based platform compares submitted work against large databases of academic content and the internet, and offers feedback and grading tools to help instructors evaluate student writing. The company generates revenue through institutional subscriptions and licenses to its software and services.
- Document & Vision AI
- Education & Training Software
- Fraud Detection & Prevention
- Revenue
- $450.0M
- Employees
- 1,500
- Founded
- 1998
- Headquarters
- Oakland, United States of America
What 21 Arbolus experts think of Turnitin
NPS is strongly positive, with 45% Promoters (scores 9-10), 35% Passives (scores 7-8), and 20% Detractors (scores 0-6). Renewal intent is mixed among influencers, with at least 2 high-spend respondents indicating no renewal, while most users either do not state intent or are positive. Stickiness is uniformly high, with 100% at 'MoreThan1Year' implementation. Key themes include strong satisfaction among everyday users, but noticeable caution from senior decision-makers.Overall Customer Sentiment: Positive
Who reviewed Turnitin
- C-Suite 67% (14)
- Director 22% (5)
- Manager 11% (2)
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Sentiment
33 Net Promoter Score, from 21 scored reviews- Promoters 11
- Passives 6
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Mar 7
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 42 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 75%Plan to renew, by seniority
- 75% 4 answers
- 67% 3 answers
- 100% 1 answer
- 8.3/10 Average score from customers who will renew
- 5/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
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