Twitter, now rebranded as X, is a global social media and real-time information platform where individuals, businesses, and organizations post and interact with short-form content, including text, images, and video. It generates revenue primarily through digital advertising, data licensing, and subscription products. The service is used for news dissemination, public conversation, customer engagement, and brand communication worldwide.
- Revenue
- $4.5B
- Employees
- 8,000
- Founded
- 2006
- Headquarters
- San Francisco, United States of America
What 27 Arbolus experts think of Twitter
Across 26 NPS responses, 15 are promoters, 5 passives, and 6 detractors, yielding an approximate NPS of 35. Renewal intent is available for six respondents: three yes, one no, and two unsure. Implementation data show 22 of 26 (84.6%) at more than one year, two offboarding, one less than a year, and one unsure. Qualitative feedback praises live information, access to experts, networking, and visibility, but flags noise, misinformation, toxicity, declining organic reach, and uncertain returns on time. The positive NPS coexists with explicit offboarding and switching concerns.Overall Customer Sentiment: Positive
Who reviewed Twitter
- C-Suite 44% (12)
- Director 28% (8)
- Manager 28% (8)
Employer names and spend open in the full report, along with the other 24 customers.
Everything 27 customers told us about Twitter.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
44 Net Promoter Score, from 27 scored reviews- Promoters 17
- Passives 5
- Detractors 5
Cumulative NPS by month
+1 over 6 months- May 7
- Jun 7
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 60 across 2 companies.
Praised
- Strengthen Trust and Content Quality
- Make Professional Value Easier to Measure
- Improve Professional Content Discovery
- Real-Time Information and Conversation
Criticised
- Trust and Moderation Concerns
- Uncertain Returns on Time Invested
- Declining Signal-to-Noise Ratio
- AI Information Aggregation
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 4 answers
- 100% 1 answer
- 0% 1 answer
- 9.7/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
- 2/10 Average score from customers not renewing
Top alternatives
Most weighed by Twitter customers
Report
More in Workplace & Productivity and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Twitter
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