Umbraco

umbraco.com · Odense, Denmark

Umbraco develops and maintains an open-source .NET-based content management system (CMS) and related cloud hosting and support services, enabling developers, agencies, and organizations to build and manage websites and digital experiences. The company generates revenue through paid cloud offerings, support subscriptions, and partner services around its open-source platform.

  • Cloud Infrastructure & Hosting
  • IT Consulting & Implementation
Revenue
$18.0M
Employees
150
Founded
2003
Headquarters
Odense, Denmark

What 25 Arbolus experts think of Umbraco

NPS ranges from 3 to 10, with a median around 7.5. Promoters cite developer flexibility, cost, and ease of integration; detractors point to limited advanced features and occasional complexity in custom integrations. Renewal intent is strong among high spenders and large organizations but is mixed for lower spend brackets and mid-sized firms. Most customers are in the MoreThan1Year implementation stage, indicating mature deployments and stickiness, bolstered by routine content needs and multi-site use cases.Overall Customer Sentiment: Positive

Who reviewed Umbraco

Total customers 25 25 current · 0 former
Reviews growth +23 in six months
Seniority of respondents
  • C-Suite 60% (15)
  • Director 28% (7)
  • Manager 12% (3)
Marketing Leader C-Suite NPS 9
Not specified Manager NPS 7
Marketing Leader C-Suite NPS 7 Not renewing

Employer names and spend open in the full report, along with the other 22 customers.

Everything 25 customers told us about Umbraco.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

12 Net Promoter Score, from 25 scored reviews
  • Promoters 9
  • Passives 10
  • Detractors 6

Cumulative NPS by month

-1 over 6 months
  • Apr 8
  • May 8
  • Jun 7
  • Jul 7
  • Aug 7
  • Sep 7

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 22 across 10 companies.

Praised

  • Scalability for Multi-Site
  • Cost and Customization Fit
  • Flexible Developer Experience
  • Migrating from Legacy Systems

Criticised

  • Competitive Headless CMS
  • Performance and Support Risks
  • Switching Cost Sensitivity
  • Integration Complexity Over Time

What customers say

Scalability for Multi-Site
“Umbraco enabled us to handle multiple brands under one install, reducing infrastructure duplication and simplifying management.”
Cost and Customization Fit
“For mid-sized companies and campaign sites, Umbraco hits the sweet spot of cost, rapid development, and backend flexibility.”
Flexible Developer Experience
“I value Umbraco's flexibility and .NET integration because it gives our technical teams strong control over templates and application logic.”

Renewal intent

Plan to renew 45%
  • Will renew 5
  • Undecided 4
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 44% 9 answers
  • Director 50% 2 answers
  • 8/10 Average score from customers who will renew
  • 6.8/10 Average score from undecided customers
  • 5.5/10 Average score from customers not renewing

Top alternatives

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