Unilever
Unilever is a global consumer goods company that develops, manufactures, and markets food, home care, and personal care products under brands such as Dove, Knorr, Hellmann’s, and Lifebuoy. It sells primarily through retail, e-commerce, and foodservice channels to consumers worldwide. The company generates revenue from the sale of branded packaged goods across both developed and emerging markets.
- Revenue
- $65.0B
- Employees
- 127,000
- Founded
- 1929
- Headquarters
- Londonderry County Borough, United Kingdom
What 43 Arbolus experts think of Unilever
NPS scores are overwhelmingly positive, with the majority of responses at 8-10. Renewal intent is strong, with most high spend and influencer respondents indicating continued partnership or willingness to recommend. 57% are in the MoreThan1Year stage, demonstrating high stickiness, while a small minority express doubts due to cost sensitivity and niche needs. Themes include praise for product consistency and brand trust, with some calls for ongoing innovation and cost competitiveness.Overall Customer Sentiment: Positive
Who reviewed Unilever
- C-Suite 54% (23)
- Director 27% (12)
- Manager 20% (9)
Employer names and spend open in the full report, along with the other 40 customers.
Everything 43 customers told us about Unilever.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
53 Net Promoter Score, from 43 scored reviews- Promoters 26
- Passives 14
- Detractors 3
Cumulative NPS by month
+1 over 6 months- May 8
- Jun 8
- Jul 9
- Aug 8
- Sep 9
- Oct 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 53 across 1 companies.
Praised
- Trusted Brand Portfolio
- Decision Support and Market Intelligence
- Marketing and Business Leadership
- Benchmarking Improvements
Criticised
- Need for Sustained Innovation
- Overlapping Functionality and Data Coverage
- Premium Pricing Concerns
- AI-Enabled Market Disruption
What customers say
Renewal intent
Plan to renew 74%Plan to renew, by seniority
- 73% 11 answers
- 100% 6 answers
- 0% 2 answers
- 8.7/10 Average score from customers who will renew
- 8.8/10 Average score from undecided customers
- 10/10 Average score from customers not renewing
Report
For people who use Unilever
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