Universal Robots A/S

universal-robots.com · Odense, Denmark

Universal Robots A/S develops and manufactures collaborative industrial robots (cobots) that can work safely alongside humans to automate tasks such as assembly, packaging, machine tending, and quality inspection. The company sells robot arms, software, and accessories through a global network of distributors and integrators to manufacturers and other industrial customers of all sizes. Revenue is generated through hardware sales, software and application kits, and related services and support.

  • Manufacturing Execution & Quality
  • IT Consulting & Implementation
Revenue
$350.0M
Employees
1,000
Founded
2005
Headquarters
Odense, Denmark

What 10 Arbolus experts think of Universal Robots A/S

NPS scores are predominantly positive, with 70% of users rating 7 or higher and several at 8 or 9. Renewal intent is split; some high spenders signal 'Not Sure' despite long tenure, which correlates to offboarding or specific integration concerns. Stickiness is evident, with 80% of responses reporting over one year of use. Expert feedback highlights risk mitigation, compliance, and time savings as top strengths, tempered by remarks on onboarding friction and hardware dependency.Overall Customer Sentiment: Positive

Who reviewed Universal Robots A/S

Total customers 10 10 current · 0 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 60% (6)
  • Director 20% (2)
  • Manager 20% (2)
Executive C-Suite NPS 7 Will renew
Product Partner C-Suite NPS 8
Engineering Engineer C-Suite NPS 8 Undecided

Employer names and spend open in the full report, along with the other 7 customers.

Everything 10 customers told us about Universal Robots A/S.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

20 Net Promoter Score, from 10 scored reviews
  • Promoters 2
  • Passives 8
  • Detractors 0

Praised

  • Operational Efficiency
  • Audit-Ready System of Record
  • Risk Mitigation and Compliance
  • Zero-Friction Multilingual Onboarding

Criticised

  • Implementation Planning Effort
  • Subcontractor Onboarding Friction
  • Hardware Dependency
  • Mission-Critical Vendor SLA Gaps

What customers say

Operational Efficiency
“By moving to digital onboarding, we've reduced morning gate queues by more than 60 percent and recovered substantial productive hours each shift.”
Audit-Ready System of Record
“Having a real-time, tamper-proof system gives us complete audit readiness and dramatically cuts time spent manually checking logs for compliance.”
Risk Mitigation and Compliance
“I depend on the platform for automated, gate-level compliance enforcement and ensuring verified credentials before permitting site access, which directly lowers safety risk.”

Renewal intent

Plan to renew 50%
  • Will renew 2
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 50% 2 answers
  • 7.5/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers

Report

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