WPP
WPP is a global marketing and communications holding company that provides advertising, media investment, public relations, branding, and digital marketing services to brands, governments, and non-profits worldwide through a portfolio of agency networks. It generates revenue primarily from fees and commissions for strategy, creative, media buying, data and technology, and related consulting services.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $14.6B
- Employees
- 114,000
- Founded
- 1985
- Headquarters
- Londonderry County Borough, United Kingdom
What 29 Arbolus experts think of WPP
NPS scores are generally positive, with several 9s and 10s, though some users express moderate satisfaction (NPS 6–7) and one reports an NPS of 5. Renewal intent is strong among high-spending influencers but mixed among mid-spenders, with "NotSure" responses indicating latent churn risk. The majority have been with WPP for over a year, signifying stickiness from established customers. Key feedback themes include global reach, creative capabilities, and integration benefits, offset by concerns about cost, speed, and organizational complexity.Overall Customer Sentiment: Positive
Who reviewed WPP
- C-Suite 57% (17)
- Director 36% (10)
- Manager 7% (2)
Employer names and spend open in the full report, along with the other 26 customers.
Everything 29 customers told us about WPP.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
27 Net Promoter Score, from 29 scored reviews- Promoters 12
- Passives 13
- Detractors 4
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 31 across 2 companies.
Praised
- AI-Driven Automation
- Increasing Value for Cost
- Faster and Streamlined Collaboration
- Global Reach and Expertise
Criticised
- Competitive Offerings and Flexibility
- Complexity Risk
- AI as a Potential Substitute
- Cost Sensitivity
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 17% 6 answers
- 100% 3 answers
- 100% 1 answer
- 8.4/10 Average score from customers who will renew
- 6.6/10 Average score from undecided customers
Top alternatives
Most weighed by WPP customers
Report
More in Consulting & Professional Services and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use WPP
Do you use WPP at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 29 customers of WPP have already contributed
Takes a few minutes. Your identity stays anonymous.