Yotpo
Yotpo is an eCommerce marketing platform that helps brands collect and leverage user-generated content, manage loyalty and referral programs, and run SMS and email marketing to increase customer acquisition and retention. It integrates with major commerce platforms like Shopify, Salesforce Commerce Cloud, and BigCommerce, and generates revenue through subscription-based SaaS plans and related services for online merchants.
- Marketing Automation
- Email Marketing
- Customer Data Platform
- Revenue
- $120.0M
- Employees
- 700
- Founded
- 2011
- Headquarters
- New York City, United States of America
What 26 Arbolus experts think of Yotpo
NPS scores for Yotpo are consistently strong, with a cluster at the 8–10 range, and a handful of detractors reporting scores ≤1. Renewal intent is high among Influencers and high spenders, though there is some uncertainty and a minority of negative intent among smaller users. Customers in the More Than 1 Year implementation segment show the strongest engagement and retention, while new and pilot customers are mostly positive but have some reservations. Expert feedback consistently cites positive platform impact on engagement and loyalty, though some express concerns around customization and integration gaps. Overall Customer Sentiment: Positive
Who reviewed Yotpo
- C-Suite 88% (23)
- Director 4% (1)
- Manager 8% (2)
Employer names and spend open in the full report, along with the other 23 customers.
Everything 26 customers told us about Yotpo.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
15 Net Promoter Score, from 26 scored reviews- Promoters 8
- Passives 14
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Apr 7
- May 7
- Jun 7
- Jul 7
- Aug 7
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 24 across 3 companies.
Praised
- Greater Personalization and Omnichannel Support
- AI-Driven Campaign Optimization
- Expanded Integration Ecosystem
- Unified Platform Advantages
Criticised
- Dependence on Commercial Outcomes
- Market Evolution and New Entrants
- Competitive Vendor Advantages
- Customization and Analytics Needs
What customers say
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 53% 15 answers
- 50% 2 answers
- 100% 1 answer
- 8.6/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
- 4.3/10 Average score from customers not renewing
Top alternatives
Most weighed by Yotpo customers
Report
More in Marketing & Advertising and Customer Support
Other companies in both categories with a customer report.
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