Arbolus Intelligence

YouTube

youtube.com · San Bruno, United States of America

YouTube operates a global online video-sharing and streaming platform where individuals, creators, and organizations upload, distribute, and monetize video content, while viewers access content for free or via paid subscriptions. The company generates revenue primarily through advertising, premium subscriptions, and content partnerships.

  • Content & Digital Asset Management
  • Communications & Meetings
Listed in
Revenue
$40.0B
Employees
8,000
Founded
2005
Headquarters
San Bruno, United States of America

What 124 Arbolus experts think of YouTube

NPS scores are highly positive, with a concentration of scores at 9 or 10 and minor detractors at 6 and below. Renewal intent, where specified, reflects strong intent to continue use or moderate 'no' for unique spenders. Stickiness is extremely high, as the vast majority reported using YouTube for 'more than 1 year', with a small minority at the 'pilot' or less than 1-year stage. Thematic feedback emphasizes content variety, reliability for learning, easy adoption, and concerns about growing ads and inconsistent content quality.Overall Customer Sentiment: Positive

Who reviewed YouTube

Total customers 124 121 current · 3 former
Reviews growth +124 in six months
Seniority of respondents
  • C-Suite 49% (61)
  • Director 18% (22)
  • Manager 33% (41)
Operations Generalist C-Suite NPS 10 Submitted Sep 2026
Not specified C-Suite NPS 10 Submitted Sep 2026
Data Leader C-Suite NPS 9 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 121 customers.

Everything 124 customers told us about YouTube.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

78 Net Promoter Score, from 124 scored reviews
  • Promoters 102
  • Passives 17
  • Detractors 5

Cumulative NPS by month

+0 over 5 months
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 50 across 5 companies.

Praised

  • Unmatched Variety and Depth of Content
  • Long-Term Visibility and Reach
  • Practical Visual Learning
  • Stronger Creator Monetization

Criticised

  • Competitor Engagement Strength
  • Advertising and Content Regulation
  • AI-Native Video Disruption
  • Ad Overload and Distraction

What customers say

Unmatched Variety and Depth of Content
“I would absolutely recommend YouTube because it offers the most comprehensive and free learning and research platform, with thousands of expert tutorials on any skill needed.”
Long-Term Visibility and Reach
“Videos can continue gaining views long after publication, especially for topics people search for regularly, making YouTube a strong channel for evergreen content.”
Practical Visual Learning
“I find the biggest advantage of YouTube to be the ability to get practical demonstrations and learning on almost anything, making it much easier to follow complex topics visually.”

Renewal intent

Plan to renew 86%
  • Will renew 19
  • Undecided 1
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 80% 10 answers
  • Director 100% 5 answers
  • Manager 83% 6 answers
  • Not specified 100% 1 answer
  • 9.1/10 Average score from customers who will renew
  • 9/10 Average score from undecided customers
  • 7.5/10 Average score from customers not renewing

Top alternatives

Most weighed by YouTube customers

Report

Customer Report - Oct 2026 Oct 2026 124 + 55

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