Acxiom
Acxiom is a data and technology company that provides customer data management, identity resolution, and audience targeting solutions to large enterprises, primarily in retail, financial services, technology, and media. It helps brands unify and activate first- and third-party data across marketing and advertising channels to improve customer acquisition, personalization, and measurement. Acxiom generates revenue through software, data services, and managed solutions delivered on a subscription and services basis.
- Customer Data Platform
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $900.0M
- Employees
- 2,800
- Founded
- 1969
- Headquarters
- Conway, United States of America
What 11 Arbolus experts think of Acxiom
NPS distribution shows a modal value of 8, with scores spread from 5 (lowest) to 9 (highest). 70% of high spenders and long-term customers report NPS above 7. However, renewal intent is mixed: only 33% express clear intent to renew, while an equal percentage are unsure. Stickiness is strongest among organizations in use for more than a year, especially among larger advertisers. Key themes are positive perceived value but uncertainty regarding long-term commitment.Overall Customer Sentiment: Neutral to Moderately Positive.
Who reviewed Acxiom
- C-Suite 64% (7)
- Director 36% (4)
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Sentiment
-36 Net Promoter Score, from 11 scored reviews- Promoters 1
- Passives 5
- Detractors 5
Cumulative NPS by month
+0 over 6 months- Dec 7
- Dec 7
- Feb 7
- Jun 7
- Jul 7
- Aug 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median -36 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 38%Plan to renew, by seniority
- 50% 6 answers
- 0% 2 answers
- 7.7/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
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