Adapty

adapty.io · Limassol, Cyprus

Adapty is a SaaS platform that helps mobile app developers and publishers manage and optimize in-app subscriptions, including paywalls, pricing, A/B testing, and analytics across app stores. It provides SDKs and APIs to integrate subscription infrastructure, centralize revenue data, and run experiments to improve conversion and retention. The company monetizes through tiered subscription plans based on usage and features for app businesses and product teams.

  • Billing & Subscription Management
  • Product Analytics & Feedback
  • Marketing Analytics & Attribution
Revenue
$4.5M
Employees
45
Founded
2019
Headquarters
Limassol, Cyprus

What 8 Arbolus experts think of Adapty

The NPS distribution shows scores ranging from 7 to 10, with a concentration in the 8–10 promoter range among high spenders and longer-tenure customers. Renewal intent is positive for 57% (4 out of 7) of respondents, all of whom are also high spenders and have adopted the solution within the last year. Stickiness is high for established users with >1 year of implementation, while pilot and not sure stages coincide with uncertainty in renewal. Key themes inferred are strong satisfaction among strategic buyers and a transition from pilot to full adoption linked to higher NPS. Overall Customer Sentiment: Positive

Who reviewed Adapty

Total customers 8 8 current · 0 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 88% (7)
  • Director 12% (1)
Generalist Leader C-Suite NPS 7 Undecided
Revenue Partner Director NPS 10 Will renew
Revenue Leader C-Suite NPS 9 Will renew

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Sentiment

50 Net Promoter Score, from 8 scored reviews
  • Promoters 4
  • Passives 4
  • Detractors 0

Cumulative NPS by month

-1 over 4 months
  • Sep 9
  • Jan 8
  • Apr 8
  • Jul 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 63%
  • Will renew 5
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 57% 7 answers
  • Director 100% 1 answer
  • 9/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

For people who use Adapty

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