adidas
Adidas is a global sportswear and sporting goods company that designs, manufactures, and sells athletic footwear, apparel, and accessories for consumers, athletes, and sports teams worldwide. It generates revenue primarily through wholesale and direct-to-consumer retail channels, including e-commerce and branded stores, under the adidas and related brands. The company also licenses its trademarks and collaborates with partners for co-branded products.
- Revenue
- $24.0B
- Employees
- 60,000
- Founded
- 1949
- Headquarters
- Herzogenaurach, Germany
What 8 Arbolus experts think of adidas
NPS distribution skews positive, with 71% respondents giving an NPS of 7 or higher, concentrated among influencers and high spenders. Renewal intent is high in the influencer category and for customers with more than one year of usage, despite a small number of detractors among users. Stickiness analysis reveals that most clients are in the post-implementation (>1 year) stage, reflecting substantial adoption maturity. Key themes are high correlation between advanced implementation, increased spend, and overall positive sentiment.Overall Customer Sentiment: Positive
Who reviewed adidas
- C-Suite 86% (7)
- Director 14% (1)
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Sentiment
12 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 3
- Detractors 2
Cumulative NPS by month
-1 over 6 months- Mar 8
- Oct 8
- Jan 8
- Jun 6
- Aug 7
- Sep 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 12 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 100%Plan to renew, by seniority
- 100% 2 answers
- 100% 1 answer
- 8/10 Average score from customers who will renew
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