Adobe Stock
Adobe Stock is a stock media marketplace operated by Adobe that provides royalty-free photos, illustrations, vectors, videos, templates, and 3D assets for creative professionals and businesses. It integrates directly with Adobe Creative Cloud applications, allowing users to search, license, and manage assets within their design and content workflows. Revenue is generated through subscription plans and on-demand purchases of stock assets by individuals, agencies, and enterprises.
- Content & Digital Asset Management
- Marketing Automation
- Revenue
- $250.0M
- Employees
- 800
- Founded
- 2015
- Headquarters
- San Jose, United States of America
What 15 Arbolus experts think of Adobe Stock
NPS scores vary from 2 to 10, with most falling in the 6–9 range, indicating generally favorable opinions but with a tail of detractors linked to uniqueness and competition from AI tools. Renewal intent is confirmed among mid-to-high spenders and long-term users, while a few report plans to leave for alternatives. Stickiness is high, reflected by most users having over a year of experience, except rare offboarding cases. Expert feedback highlights quick access and library breadth as positives, but concerns include generic imagery and the rising capability of AI tools.Overall Customer Sentiment: Neutral to Moderately Positive
Who reviewed Adobe Stock
- C-Suite 45% (7)
- Director 27% (4)
- Manager 27% (4)
Employer names and spend open in the full report, along with the other 12 customers.
Everything 15 customers told us about Adobe Stock.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
0 Net Promoter Score, from 15 scored reviews- Promoters 6
- Passives 3
- Detractors 6
Cumulative NPS by month
-2 over 5 months- Sep 9
- Mar 9
- Jul 7
- Aug 7
- Sep 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 28 across 2 companies.
Praised
- Fast Access to Diverse Imagery
- Supports Large-Scale Campaigns
- Brand-Appropriate, Licensed Content
- Integration with Advanced AI Capabilities
Criticised
- AI as a Replacement for Stock Providers
- Brand Trust Risk from Non-Unique Content
- Erosion by Free and AI-Generated Images
- Competition from AI Tools
What customers say
Renewal intent
Plan to renew 67%Plan to renew, by seniority
- 50% 2 answers
- 100% 1 answer
- 100% 1 answer
- 50% 2 answers
- 8/10 Average score from customers who will renew
- 9/10 Average score from customers not renewing
Top alternatives
Most weighed by Adobe Stock customers
Report
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For people who use Adobe Stock
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