Afterpay

afterpay.com · Melbourne, Australia

Afterpay is a financial technology company that provides a buy now, pay later service that allows consumers to split retail purchases into interest-free installments. It partners with online and in-store merchants across sectors such as fashion, beauty, home, and travel, earning revenue primarily through merchant fees and late fees. The company serves consumers in markets including the United States, Australia, New Zealand, Canada, and the United Kingdom.

  • Payment Processing
  • Embedded Finance & Banking-as-a-Service
Revenue
$600.0M
Employees
1,300
Founded
2014
Headquarters
Melbourne, Australia

What 14 Arbolus experts think of Afterpay

NPS scores are skewed positive, with most experts rating Afterpay between 7 and 10 and only one user indicating a low score (4). Renewal intent is broadly positive or uncertain; no experts indicated intent not to renew. Stickiness is high, as most are beyond the pilot and actively using Afterpay for over a year. Key qualitative themes highlight improvement in conversion rates, ease of integration, and customer/merchant adoption, with pain points in pricing, support, and market coverage. Overall Customer Sentiment: Positive

Who reviewed Afterpay

Total customers 14 13 current · 1 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 67% (9)
  • Director 33% (5)
Executive C-Suite NPS 6 Will renew
Product Leader C-Suite NPS 10
Engineering Leader Director NPS 7 Undecided

Employer names and spend open in the full report, along with the other 11 customers.

Everything 14 customers told us about Afterpay.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

21 Net Promoter Score, from 14 scored reviews
  • Promoters 5
  • Passives 7
  • Detractors 2

Cumulative NPS by month

+2 over 6 months
  • Oct 6
  • Feb 8
  • Mar 8
  • Jun 8
  • Aug 8
  • Sep 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 23 across 3 companies.

Praised

  • Flexible Payment Options
  • Expansion and Adoption
  • AI and Workflow Optimization
  • Commercial Value

Criticised

  • Pricing Sensitivity
  • Coverage and Flexibility Gaps
  • Switching Triggers
  • International Coverage Weakness

What customers say

Commercial Value
“I found Afterpay had a compelling commercial proposition, with value in conversion uplift and overall merchant experience versus competitors.”
Scalability and Support
“We selected Afterpay because it gives us scalability, reliable support, and adaptability as our merchant base grows.”
Checkout Conversion and Adoption
“I would recommend Afterpay for improving checkout conversion and customer adoption due to its ease of integration and ability to deliver strong performance.”

Renewal intent

Plan to renew 71%
  • Will renew 5
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 3 answers
  • Director 67% 3 answers
  • Not specified 0% 1 answer
  • 7.2/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Top alternatives

Most weighed by Afterpay customers

Report

For people who use Afterpay

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