BRAND24

brand24.com · Poland

Brand24 is a SaaS platform that provides social listening and online media monitoring, helping businesses track brand mentions, sentiment, and conversations across social networks, news, blogs, and forums. It serves marketing, PR, and customer service teams with tools for reputation management, campaign tracking, and competitive analysis, sold via subscription-based plans. The company generates revenue through recurring software licenses and related services.

  • Marketing Analytics & Attribution
  • Social Media & Community Management
  • Business Intelligence & Dashboards
Revenue
$8.0M
Employees
120
Founded
2011
Headquarters
Poland

What 13 Arbolus experts think of BRAND24

NPS distribution ranges from 6 to 10, with a mean around 8.2, showing a consistently positive experience. Renewal intent is strong among high spenders and influencers, although some users are 'Not Sure,' especially after long-term use. Implementation stages are diverse, with a significant share in 'MoreThan1Year' and several in 'Pilot,' indicating both mature and new customers. The main themes from quantitative data highlight robust customer satisfaction and stickiness, most notably among Influencers and high spend accounts.Overall Customer Sentiment: Positive

Who reviewed BRAND24

Total customers 13 13 current · 0 former
Reviews growth +13 in six months
Seniority of respondents
  • C-Suite 46% (6)
  • Director 46% (6)
  • Manager 8% (1)
Marketing Leader Director NPS 9
Marketing Leader Director NPS 6
Marketing Leader C-Suite NPS 9 Not renewing

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Sentiment

30 Net Promoter Score, from 13 scored reviews
  • Promoters 6
  • Passives 5
  • Detractors 2

Cumulative NPS by month

+1 over 4 months
  • Apr 7
  • May 8
  • Aug 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 25%
  • Will renew 1
  • Undecided 2
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 1 answer
  • Director 33% 3 answers
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 9/10 Average score from customers not renewing

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