Brandwatch
Brandwatch is a digital consumer intelligence and social media analytics company that provides software for monitoring, analyzing, and engaging with online conversations across social networks, forums, and other digital channels. Its platform is used by brands, agencies, and enterprises to track brand perception, measure campaign performance, and derive consumer insights, sold primarily via SaaS subscriptions and related services. The company also offers tools for social media management and content publishing to support marketing and customer engagement teams.
- Marketing Analytics & Attribution
- Social Media & Community Management
- Customer Data Platform
- Revenue
- $160.0M
- Employees
- 800
- Founded
- 2007
- Headquarters
- Brightons, United Kingdom
What 74 Arbolus experts think of Brandwatch
NPS results skew positive, with most scores in the 7–10 range, especially among long-term users and high spenders. Renewal intent varies: committed among satisfied, high-value users but lower for those offboarding or concerned with cost or complexity. Stickiness is high for accounts using the platform over a year, and qualitative themes highlight robust data depth, actionable consumer intelligence, and strong competitive insights as positives. Main pain points are platform complexity and cost.Overall Customer Sentiment: Positive
Who reviewed Brandwatch
- C-Suite 61% (45)
- Director 30% (22)
- Manager 9% (7)
Employer names and spend open in the full report, along with the other 71 customers.
Everything 74 customers told us about Brandwatch.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
6 Net Promoter Score, from 74 scored reviews- Promoters 22
- Passives 35
- Detractors 17
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 14 across 5 companies.
Praised
- Advanced Analytics and Consumer Research
- Robust Social Listening and Monitoring
- Enterprise Scalability and Reporting
- AI-Driven Insights
Criticised
- Cost and Value Concerns
- Complexity and Onboarding Challenges
- Manual Effort for Advanced Insights
- Cost-pressure and Over-complexity
What customers say
Renewal intent
Plan to renew 37%Plan to renew, by seniority
- 37% 19 answers
- 33% 6 answers
- 50% 2 answers
- 33% 3 answers
- 8.7/10 Average score from customers who will renew
- 6.9/10 Average score from undecided customers
- 6.4/10 Average score from customers not renewing
Top alternatives
Most weighed by Brandwatch customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Brandwatch
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