Hootsuite
Hootsuite is a social media management platform that enables businesses, agencies, and organizations to schedule, publish, and monitor content across multiple social networks from a single interface. The company generates revenue through subscription plans for its SaaS platform, complemented by training, certifications, and enterprise services. Its customers range from small businesses to large enterprises and public sector organizations seeking to manage social media marketing and customer engagement at scale.
- Social Media & Community Management
- Marketing Analytics & Attribution
- Marketing Automation
- Revenue
- $250.0M
- Employees
- 1,200
- Founded
- 2008
- Headquarters
- Vancouver, Canada
What 97 Arbolus experts think of Hootsuite
NPS scores indicate a moderately positive sentiment (most common NPS = 8–10; median ~8), with 45% of experts assigning 8 or higher. About 35% express intent to renew, with another 25% unsure, and the remainder indicating potential churn. Most are at mature implementation stages. Expert feedback highlights strong multi-channel management and reporting, but reveals dissatisfaction with cost, analytics complexity, limited platform-specific features, and customer support. Several experts cite improvement needs for user experience and renewal pricing transparency. Overall Customer Sentiment: Positive
Who reviewed Hootsuite
- C-Suite 65% (63)
- Director 18% (17)
- Manager 16% (16)
Employer names and spend open in the full report, along with the other 94 customers.
Everything 97 customers told us about Hootsuite.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
12 Net Promoter Score, from 97 scored reviews- Promoters 32
- Passives 45
- Detractors 20
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 7
- Sep 8
- Oct 8
Net Promoter Score across 11 reviews, accumulated up to each month. Category median 22 across 11 companies.
Praised
- Governance and Compliance Features
- Centralized Multi-Channel Management
- Collaboration and Workflow Efficiency
- Broader Community and Review Management
Criticised
- Competitive Feature Advancements
- Native Platform Improvements
- Pricing and Renewals
- Incomplete Channel Coverage
What customers say
Renewal intent
Plan to renew 45%Plan to renew, by seniority
- 39% 38 answers
- 45% 11 answers
- 83% 6 answers
- 33% 3 answers
- 8.6/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 6.1/10 Average score from customers not renewing
Top alternatives
Most weighed by Hootsuite customers
Report
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