IAS
Integral Ad Science (IAS) is a digital advertising verification and optimization company that provides technology to measure the viewability, brand safety, fraud, and performance of online ads across web, mobile, connected TV, and social platforms. It serves advertisers, agencies, publishers, and platforms by offering analytics and pre-bid targeting tools that help ensure ads are seen by real people in suitable environments and drive measurable outcomes. The company generates revenue through SaaS and usage-based fees for its verification, measurement, and optimization solutions.
- Marketing Analytics & Attribution
- Marketing Automation
- Revenue
- $500.0M
- Employees
- 1,000
- Founded
- 2009
- Headquarters
- New York City, United States of America
What 10 Arbolus experts think of IAS
NPS distribution skews high: the majority of experts assign scores of 7–10, with one detractor at 5. Among respondents with renewal visibility, high annual spenders exhibit confirmed renewal intent, while the majority of others remain uncommitted. Most customers are in the MoreThan1Year implementation stage, underscoring strong stickiness. Key feedback themes are platform maturity, outcome-driven creative features, and effectiveness with paid social. Overall, sentiment is strongly positive among high-value agency users.Overall Customer Sentiment: Positive
Who reviewed IAS
- C-Suite 40% (4)
- Director 40% (4)
- Manager 20% (2)
Employer names and spend open in the full report, along with the other 7 customers.
Everything 10 customers told us about IAS.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
30 Net Promoter Score, from 10 scored reviews- Promoters 4
- Passives 5
- Detractors 1
Cumulative NPS by month
+0 over 5 months- Feb 8
- Mar 8
- Jul 8
- Aug 8
- Oct 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 30 across 1 companies.
Praised
- Critical Role in Paid Social Campaigns
- Alignment with Industry Direction
- Proven Creative Optimization
- Product Feature Expansion
Criticised
- Lack of Standalone Value for Some Users
- Room for Improved Customer Satisfaction
- Uncertainty in Decision-Making
- Competitive Parity Risk
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 0% 1 answer
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
Report
More in Data & Analytics and Marketing & Advertising
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