Brunswick Group
Brunswick Group is a global strategic communications advisory firm that counsels companies, investors, and institutions on critical corporate, financial, and political issues, including M&A, crises, reputation, and public affairs. It generates revenue through retainer and project-based consulting services delivered by its international network of offices. The firm primarily serves large enterprises, financial sponsors, and public sector organizations.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $650.0M
- Employees
- 1,600
- Founded
- 1987
- Headquarters
- Londonderry County Borough, United Kingdom
What 11 Arbolus experts think of Brunswick Group
NPS scores are distributed in the 7–9 range for most users, indicating strong satisfaction, with isolated detractor scores (0, 4, 5) driven by delivery gaps and cost/value concerns. Renewal intent is strong among high spenders and experienced users, though some indicate uncertainty due to political landscape shifts or evolving internal needs. Most customers remain highly engaged in core advisory services, with pilot-stage customers expressing more cautious optimism. The main themes from expert feedback emphasize partner-level expertise, trust during high-stakes events, and global coordination as key strengths, with the main drawbacks noted as premium cost, speed of content delivery, and occasional mismatch between expectations and delivered service.Overall Customer Sentiment: Positive
Who reviewed Brunswick Group
- C-Suite 82% (9)
- Director 18% (2)
Employer names and spend open in the full report, along with the other 8 customers.
Everything 11 customers told us about Brunswick Group.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
0 Net Promoter Score, from 11 scored reviews- Promoters 3
- Passives 5
- Detractors 3
Praised
- Trusted Public Affairs Engagement
- Strategic Crisis & Reputation Management
- Elite Partner-Level Access and Authority
- Investing in AI-Enhanced Services
Criticised
- Dilution of Senior Advisory Involvement
- Competitive Displacement by Sector Specialists
- AI Replacement for Routine Work
- Premium Cost Structure
What customers say
Renewal intent
Plan to renew 29%Plan to renew, by seniority
- 20% 5 answers
- 50% 2 answers
- 8.5/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
- 2/10 Average score from customers not renewing
Top alternatives
Most weighed by Brunswick Group customers
Report
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