C&IT

cit-world.com · Londonderry County Borough, United Kingdom

C&IT (Conference & Incentive Travel) is a UK-based media and events brand that provides news, analysis, research, and in‑person conferences for corporate event planners and the meetings, incentives, conferences and exhibitions (MICE) industry. It generates revenue through subscriptions, advertising and sponsorship, and ticketed industry events and awards programmes.

Revenue
$4.0M
Employees
25
Founded
1984
Headquarters
Londonderry County Borough, United Kingdom

What 13 Arbolus experts think of C&IT

The NPS distribution ranges from 3 to 9, with most scores between 7 and 9 among Influencer roles in manufacturing and hospitality, reflecting strong satisfaction from strategic users. Renewal intent aligns positively with higher NPS and spend levels, although there is notable uncertainty among Users and some offboarding cases. Stickiness is highest among customers with more than one year of implementation, especially where the tool is integral to global event programs. Key feedback themes highlight strong global fit, efficiency gains, and deep destination intelligence, but some experts cite concerns over compliance integration and reporting granularity.Overall Customer Sentiment: Positive

Who reviewed C&IT

Total customers 13 12 current · 1 former
Reviews growth +3 in six months
Seniority of respondents
  • C-Suite 69% (9)
  • Director 31% (4)
Operations Leader C-Suite NPS 9 Will renew
Executive C-Suite NPS 3 Undecided
Operations Leader Director NPS 10 Will renew

Employer names and spend open in the full report, along with the other 10 customers.

Everything 13 customers told us about C&IT.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

7 Net Promoter Score, from 13 scored reviews
  • Promoters 4
  • Passives 6
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Oct 7
  • Nov 7
  • Dec 7
  • May 7
  • Jun 7
  • Sep 7

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 40 across 3 companies.

Praised

  • Scalable Solutions
  • Comprehensive Market Intelligence
  • Improved Channel Incentives
  • Stronger Predictive ROI Tools

Criticised

  • Procurement and Compliance Integration Gaps
  • Lack of Deep Industry-Specific Intelligence
  • End-to-End Event Cost Transparency
  • Competitor Improvement in Analytics

What customers say

Scalable Solutions
“The scalability of C&IT is key for us; their structure can scale up to large events and scale down as needed, helping manage fluctuating budgets effectively.”
Comprehensive Market Intelligence
“C&IT’s depth and relevance of destination insights and benchmarking reports are much more comprehensive compared to competitors, supporting our global event strategy.”
Improved Channel Incentives
“Thanks to C&IT, we saw a 14% increase in distributor sales performance and 20% higher participation among partners after implementing structured incentive travel programs.”

Renewal intent

Plan to renew 62%
  • Will renew 8
  • Undecided 4
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 67% 9 answers
  • Director 50% 4 answers
  • 8.5/10 Average score from customers who will renew
  • 5.3/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

Top alternatives

Most weighed by C&IT customers

Report

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