Cleo
Cleo is a digital financial assistant app that helps individuals manage their money by connecting to their bank accounts, analyzing spending, and providing budgeting tools, savings features, and personalized financial insights through a chat-based interface. It primarily serves consumers via a freemium subscription model, with paid tiers offering advanced features such as credit-building tools and deeper analytics.
- Personal Finance & Consumer Banking Software
- Generative AI Platforms
- Revenue
- $30.0M
- Employees
- 250
- Founded
- 2016
- Headquarters
- Londonderry County Borough, United Kingdom
What 20 Arbolus experts think of Cleo
NPS scores across all respondents are weighted toward positive outcomes, with seven ratings of 8 or 9, three at 7, and the remainder in the neutral to moderate segment. Renewal intent is split: 44% say Yes, 20% No, and 36% Not Sure. Stickiness is highest among accounts active for more than one year, representing 60% of responses. The main themes emerging from the data are strong satisfaction among high spend, established clients, tempered by uncertainty in renewal intent.Overall Customer Sentiment: Positive
Who reviewed Cleo
- C-Suite 75% (15)
- Director 25% (5)
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Sentiment
15 Net Promoter Score, from 19 scored reviews- Promoters 6
- Passives 10
- Detractors 3
Cumulative NPS by month
-2 over 6 months- Aug 10
- Oct 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 18 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 58%Plan to renew, by seniority
- 60% 10 answers
- 50% 2 answers
- 8.3/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Cleo customers
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