de Jong & Laan

jonglaan.nl · Amsterdam, Netherlands

De Jong & Laan is a leading Dutch accounting, tax, and advisory firm with a strong market presence across the Netherlands, operating through roughly 25 offices and employing over 1,300 professionals. Serving a substantial client base of small to medium-sized enterprises (SMEs/MKB+), family-owned businesses, and international corporations, the firm delivers regulated statutory audits, tax compliance, corporate finance, and legal consulting services.

  • Auditors, International taxation, Business advisory, Personal Financial planning, Corporate restructuring, Cloud accounting, Payroll, Bookkeeping, Accountants, and Tax Advisors
Revenue
$120.0M
Employees
1,001
Founded
1955
Headquarters
Amsterdam, Netherlands

What 10 Arbolus experts think of de Jong & Laan

Across the sample, NPS scores are moderate to high (7-9), indicating general satisfaction, especially with local expertise and accessibility. However, renewal intent is inconsistent, with several high-spend clients unsure about renewal due to evolving needs or delivery performance. High stickiness is observed among users reliant on regulatory and advisory services, yet some clients have recently switched or reduced spend due to organizational restructuring, need for a better fit, or service responsiveness concerns. Key feedback themes highlight valuable sector-specific advice, cost competitiveness, and gaps in proactivity or delivery to deadlines.Overall Customer Sentiment: Neutral

Who reviewed de Jong & Laan

Total customers 10 10 current · 0 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 89% (9)
  • Manager 11% (1)
Executive C-Suite NPS 8
Executive C-Suite NPS 8
Operations Leader C-Suite NPS 7 Undecided

Employer names and spend open in the full report, along with the other 7 customers.

Everything 10 customers told us about de Jong & Laan.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

20 Net Promoter Score, from 10 scored reviews
  • Promoters 2
  • Passives 8
  • Detractors 0

Praised

  • Proactive Advice and Innovation
  • Expanding Sector-Specific Value
  • Adoption of AI for Routine and Analytical Work
  • Deep Dutch Market and Regulatory Expertise

Criticised

  • Risk of Falling Behind on AI and Digital Integration
  • Switch Driven by Lack of Practical Fit and Cost
  • Churn Due to Evolving Business Needs
  • Limited Use for Complex International Projects

What customers say

Deep Dutch Market and Regulatory Expertise
“I recommend De Jong & Laan mainly for their strong Dutch market knowledge, local tax, and regulatory expertise, which help navigate complex requirements effectively.”
Competitive Pricing and Practicality
“Their price is competitive compared to large corporations and they show appetite to work with multinationals; I value their speed and Dutch tax environment knowledge.”
Personal Approach and Reliable Advice
“I appreciate their professional expertise combined with a personal approach, giving direct access to people who understand our situation and provide reliable guidance.”

Renewal intent

Plan to renew 0%
  • Will renew 0
  • Undecided 5
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 4 answers
  • Manager 0% 1 answer
  • Not specified 0% 1 answer
  • 7.8/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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