Dovetail
Dovetail is a software company that provides a cloud-based research repository and analysis platform used by product, design, and research teams to store, tag, analyze, and share customer insights. Its tools support interview transcription, note-taking, tagging, and synthesis to help organizations centralize qualitative and mixed-method research data and make it searchable and reusable across teams. The company generates revenue through subscription-based SaaS plans for businesses of various sizes.
- Product Analytics & Feedback
- Knowledge Management & Collaboration
- Revenue
- $35.0M
- Employees
- 250
- Founded
- 2017
- Headquarters
- Sydney, Australia
What 6 Arbolus experts think of Dovetail
NPS scores are high—33% with a perfect score (10/10), 17% at 9, and only 33% at 7–8, indicating overall positive sentiment. Renewal intent varies, with 33% Yes, 33% No, and 34% Not Sure, revealing some churn risk. 67% of respondents have used the platform for more than one year, showing strong stickiness among established users. Sentiment is strongest in healthcare and technology, correlated with long-term use. Overall Customer Sentiment: Positive
Who reviewed Dovetail
- C-Suite 60% (4)
- Director 20% (1)
- Manager 20% (1)
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Sentiment
50 Net Promoter Score, from 6 scored reviews- Promoters 3
- Passives 3
- Detractors 0
Cumulative NPS by month
+1 over 5 months- Apr 7
- May 8
- Jun 9
- Jul 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 25%Plan to renew, by seniority
- 33% 3 answers
- 0% 1 answer
- 9/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
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