GroupM
GroupM is a global media investment management company that oversees and coordinates the media agencies of WPP, providing media planning, buying, data, and technology services for advertisers. It negotiates media inventory, optimizes cross-channel campaigns, and develops audience and performance strategies for brands across TV, digital, and other media. GroupM generates revenue primarily through media buying commissions, fees for strategic and analytics services, and technology and data solutions for its clients.
- Revenue
- $17.0B
- Employees
- 40,000
- Founded
- 2003
- Headquarters
- New York City, United States of America
What 6 Arbolus experts think of GroupM
NPS scores are distributed as follows: 14% highly positive (NPS 10), 29% positive (NPS 8–9), and 57% neutral (NPS 7). Renewal intent is confirmed for 29% of respondents, with 29% unsure and the remainder unreported. Stickiness is strong, with 86% indicating more than one year of implementation, highlighting longstanding customer relationships. Key themes are high satisfaction among high spenders and influencer roles, and some uncertainty in user roles and shorter-term clients. Overall Customer Sentiment: Positive
Who reviewed GroupM
- C-Suite 67% (4)
- Director 33% (2)
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Sentiment
33 Net Promoter Score, from 6 scored reviews- Promoters 2
- Passives 4
- Detractors 0
Cumulative NPS by month
+1 over 4 months- Jul 7
- Oct 8
- Feb 8
- May 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 33 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 50% 2 answers
- 0% 1 answer
- 10/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
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