GumGum
GumGum is an advertising technology company that provides contextual targeting, attention measurement, and creative ad solutions across web, mobile, and connected TV for brands, agencies, and publishers. Its platform analyzes page and video content to place ads without relying on third‑party cookies and offers tools to measure and optimize consumer attention. The company generates revenue by selling media, contextual intelligence, and measurement services on a managed and programmatic basis.
- Marketing Analytics & Attribution
- Digital & Marketing Agency Services
- Revenue
- $150.0M
- Employees
- 550
- Founded
- 2008
- Headquarters
- Santa Monica, United States of America
What 12 Arbolus experts think of GumGum
NPS scores cluster between 5 and 9, with the majority in the 7–8 range, indicating moderate satisfaction. Renewal intent is split: 40% Yes, 40% Not Sure, and 20% not available. Stickiness is strong, with 80% of customers at the 'More Than 1 Year' implementation stage. The main quantitative theme is steady multi-year usage with cautious renewal sentiments, especially among high spenders.Overall Customer Sentiment: Positive
Who reviewed GumGum
- C-Suite 75% (9)
- Director 25% (3)
Employer names and spend open once the report publishes.
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Sentiment
-33 Net Promoter Score, from 12 scored reviews- Promoters 1
- Passives 6
- Detractors 5
Cumulative NPS by month
+0 over 6 months- Apr 7
- May 7
- Jun 7
- Jul 7
- Aug 7
- Oct 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median -2 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 4 answers
- 6.5/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
Top alternatives
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