Havas
Havas is a global advertising and communications group that provides creative, media, and marketing services to brands across industries. It operates through a network of agencies that deliver strategy, brand development, media planning and buying, digital marketing, and related services, generating revenue primarily through retainers, project fees, and media commissions. The company serves multinational corporations, regional businesses, and public-sector organizations worldwide.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $2.5B
- Employees
- 22,000
- Founded
- 1835
- Headquarters
- Puteaux, France
What 33 Arbolus experts think of Havas
NPS scores cluster between 6 and 10, with most experts rating Havas between 7-9, signifying a leaning towards positive sentiment. Renewal intent is mixed, with some indicating uncertainty or intent not to renew, reflecting variance in perceived ROI and agency fit. Stickiness is moderate, as most clients have engaged Havas for over a year, but several are in pilot or have offboarded. Feedback themes highlight strong media relationships, sector expertise, and the strategic quality of certain teams, but results can be dependent on specific account personnel and measurable impact.Overall Customer Sentiment: Neutral
Who reviewed Havas
- C-Suite 60% (20)
- Director 30% (10)
- Manager 10% (3)
Employer names and spend open in the full report, along with the other 30 customers.
Everything 33 customers told us about Havas.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
-12 Net Promoter Score, from 33 scored reviews- Promoters 6
- Passives 17
- Detractors 10
Cumulative NPS by month
+0 over 6 months- Apr 7
- May 6
- Jun 7
- Jul 7
- Aug 7
- Sep 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median -12 across 1 companies.
Praised
- Exceptional Media Relationships
- Strategic and Collaborative Value
- Depth of Sector Expertise
- Enhancing Transparency in Outcomes
Criticised
- Specialist Agency Competition
- Changing Account Teams
- AI and Workflow Automation
- Not Ideal for Conversion-Focused Goals
What customers say
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 36% 11 answers
- 25% 4 answers
- 0% 1 answer
- 50% 2 answers
- 8/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 4.5/10 Average score from customers not renewing
Report
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