HighLevel

gohighlevel.com · Dallas, United States of America

HighLevel provides a white-label marketing and customer relationship management platform for agencies and small businesses, offering tools for CRM, marketing automation, funnels, websites, messaging, and reputation management under a subscription model. The company primarily serves digital marketing agencies, consultants, and service providers who resell or manage the platform for their end clients. Revenue is generated through tiered SaaS subscriptions and add-on services.

  • Marketing Automation
  • Sales CRM
  • Workflow Automation
Revenue
$90.0M
Employees
450
Founded
2018
Headquarters
Dallas, United States of America

What 23 Arbolus experts think of HighLevel

NPS scores are overwhelmingly positive, with the majority of experts giving scores between 8 and 10, indicating substantial customer satisfaction. Renewal intent is strongly positive, especially among Influencers and high spenders, with the main drivers being platform automation and integrated workflow. Stickiness is high, as most customers are in the 'MoreThan1Year' implementation stage and have built their workflows around HighLevel. Key positive themes are workflow efficiency, support quality, and breadth of features. Criticisms focus on pricing and specific product gaps such as import/export and marketing list segmentation.Overall Customer Sentiment: Positive

Who reviewed HighLevel

Total customers 23 22 current · 1 former
Reviews growth +19 in six months
Seniority of respondents
  • C-Suite 75% (17)
  • Director 15% (3)
  • Manager 10% (2)
Strategy Analyst C-Suite NPS 9 Will renew
Founder Not specified NPS 8 Will renew
Revenue Leader Director NPS 8

Employer names and spend open in the full report, along with the other 20 customers.

Everything 23 customers told us about HighLevel.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

30 Net Promoter Score, from 23 scored reviews
  • Promoters 10
  • Passives 10
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 11 reviews, accumulated up to each month. Category median 28 across 11 companies.

Praised

  • AI-Powered Automation Expansion
  • Customer Education and Onboarding
  • Improve Data Portability
  • Flexibility and Integrations

Criticised

  • AI-Driven Competitor Entry
  • Cost Sensitivity and Scaling
  • Switching and Migration Pain
  • Clunky Data Processes

What customers say

Flexibility and Integrations
“Workflow and CRM are working well, and integrations matter—it connects to what I already use, and does more for the money at my scale than alternatives.”
Operational Efficiency
“GHL handles CRM, workflows, and automation end to end—one person can manage operations that would otherwise need a team, saving time and cost.”
All-in-One Platform
“I rely on it primarily to keep a single, documented source of truth for every relationship across my territory—contacts, companies, emails, and opportunities all connect and make daily tracking easy.”

Renewal intent

Plan to renew 82%
  • Will renew 9
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 75% 8 answers
  • Manager 100% 1 answer
  • Not specified 100% 2 answers
  • 8.8/10 Average score from customers who will renew
  • 6/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

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