Arbolus Intelligence

Gupshup

gupshup.ai · San Francisco, United States of America

Gupshup is a conversational engagement platform that provides APIs, tools, and AI-powered solutions for building, deploying, and managing messaging and chat experiences across channels such as WhatsApp, SMS, and web chat. It serves enterprises, brands, and developers, helping them automate customer support, marketing, and commerce interactions, and generates revenue through usage-based and subscription fees for its messaging and SaaS products.

  • Conversational AI & Chatbots
  • Speech & Conversational AI Infrastructure
  • Marketing Automation
Listed in
Revenue
$150.0M
Employees
1,200
Founded
2004
Headquarters
San Francisco, United States of America

What 22 Arbolus experts think of Gupshup

The NPS highlights strong promoter presence (scores of 9-10 from the majority), tempered by a minority of detractors (1–6). Renewal intent is positive overall, especially among high spenders, though several Influencers are either not sure or indicate churn for strategic reasons. Stickiness is highest for those in use for more than one year, while pilot and onboarding groups express mixed commitment. Expert feedback emphasizes reliability, integration strength, and value, with recurring notes on basic automation and support gaps. Overall Customer Sentiment: Positive

Who reviewed Gupshup

Total customers 22 20 current · 2 former
Reviews growth +12 in six months
Seniority of respondents
  • C-Suite 80% (18)
  • Director 20% (4)
Revenue Leader C-Suite NPS 10 Not renewing Submitted Jun 2026
Marketing Leader C-Suite NPS 9 Submitted Apr 2026
Executive C-Suite NPS 7 Not renewing Submitted Jun 2026

Employer names and spend open in the full report, along with the other 19 customers.

Everything 22 customers told us about Gupshup.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

40 Net Promoter Score, from 22 scored reviews
  • Promoters 12
  • Passives 7
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 8 reviews, accumulated up to each month. Category median 31 across 8 companies.

Praised

  • Competitive Pricing
  • Strong CRM Integration
  • Reliable Messaging Infrastructure
  • Expansion in Multibrand, Multiregion Support

Criticised

  • Competitive AI-Native Platforms
  • Rising Pricing Without Value
  • Data Security and Compliance Gaps
  • Limited Advanced AI and Automation

What customers say

Competitive Pricing
“The pricing of the solution makes it cost-effective for the scale we require, and it offers better value than alternatives we evaluated.”
Strong CRM Integration
“The integration with our current CRM streamlines our workflows and makes setup easy for new brands we onboard.”
Reliable Messaging Infrastructure
“I find the platform reliable for high-volume WhatsApp business messaging, ensuring message delivery at scale across brands.”

Renewal intent

Plan to renew 53%
  • Will renew 8
  • Undecided 3
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 45% 11 answers
  • Director 67% 3 answers
  • Not specified 100% 1 answer
  • 9.1/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 7.8/10 Average score from customers not renewing

Top alternatives

Most weighed by Gupshup customers

Report

Customer Report - Sep 2026 Sep 2026 22 + 0

Other companies in both categories with a customer report.

See all 1,467 Workplace & Productivity companies →

For people who use Gupshup

Do you use Gupshup at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 22 customers of Gupshup have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.