HeyGen

heygen.com · Los Angeles, United States of America

HeyGen is an AI video generation platform that enables businesses and creators to produce personalized, talking‑avatar videos from text or audio. Its web-based software lets users create multilingual, lip-synced videos at scale for use cases such as sales outreach, training, marketing, and localization, sold via subscription and usage-based plans.

  • Generative AI Platforms
  • Marketing Automation
  • Sales Enablement & Training
Revenue
$25.0M
Employees
150
Founded
2020
Headquarters
Los Angeles, United States of America

What 69 Arbolus experts think of HeyGen

NPS scores range widely but skew positive; many responses score 8–10, with a few detracting scores around 4–6. Renewal intent is high among multi-team, enterprise, and marketing users, with moderate risk or uncertainty among pilot or lower adoption users. Most accounts report advanced adoption ("MoreThan1Year", "Pilot", or "LessThan1Year"), indicating successful onboarding and value realization. Typical feedback themes highlight speed, cost savings, multilingual capacity, and workflow adaptability as strengths, while limitations cited include avatar realism in demanding cases, deep editing needs, and some customization gaps.Overall Customer Sentiment: Positive

Who reviewed HeyGen

Total customers 69 65 current · 4 former
Reviews growth +53 in six months
Seniority of respondents
  • C-Suite 71% (49)
  • Director 20% (14)
  • Manager 9% (6)
People Manager C-Suite NPS 8
Marketing Leader Director NPS 7 Undecided
People Partner C-Suite NPS 10 Will renew

Employer names and spend open in the full report, along with the other 66 customers.

Everything 69 customers told us about HeyGen.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

33 Net Promoter Score, from 68 scored reviews
  • Promoters 33
  • Passives 25
  • Detractors 10

Cumulative NPS by month

-1 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 8
  • Oct 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 42 across 4 companies.

Praised

  • Enterprise-Grade Controls
  • Natural Performances for Global Markets
  • Workflow and Collaboration Expansion
  • Efficiency and Scalability

Criticised

  • Editing Flexibility
  • Avatar Realism and Customization Limits
  • Cost and Iteration Barriers
  • Price Sensitivity and Vendor Fit

What customers say

Efficiency and Scalability
“I am able to produce large volumes of professional videos quickly, reducing production time from weeks to days and scaling content for multiple markets without extra headcount.”
Simple Integration for Content Workflows
“HeyGen fits well within our automation pipeline, letting us generate presenter-led videos using a single API call, with avatars and voices managed through configuration.”
Localization and Multilingual Support
“We create content in 13-14 geographies and various languages without reshooting; HeyGen reduces our video production effort by 60–70%.”

Renewal intent

Plan to renew 63%
  • Will renew 20
  • Undecided 7
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 71% 24 answers
  • Director 50% 6 answers
  • Manager 0% 1 answer
  • Not specified 0% 1 answer
  • 8.7/10 Average score from customers who will renew
  • 7.9/10 Average score from undecided customers
  • 7.6/10 Average score from customers not renewing

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