Hightouch
Hightouch is a data activation platform that syncs data from data warehouses and lakes into downstream business tools such as CRMs, marketing automation, and analytics systems. It serves data, marketing, and operations teams at mid-market and enterprise companies, charging primarily via SaaS subscriptions based on usage and connectors. The platform focuses on reverse ETL, audience management, and customer data activation without requiring heavy engineering work.
- Customer Data Platform
- Data Integration & ETL
- Marketing Automation
- Revenue
- $45.0M
- Employees
- 250
- Founded
- 2020
- Headquarters
- San Francisco, United States of America
What 28 Arbolus experts think of Hightouch
NPS scores are largely positive, with 30% of experts reporting NPS 9-10, indicating strong promoter sentiment. Renewal intent is high among the largest customers and those with over one year of usage. Stickiness increases with time on platform, with most high-spend or >1 year users likely to renew. The most common positive themes are superior support, professional sales engagement, and user-friendly features, while price concern and uncertainty during pilot phases create some neutrality.Overall Customer Sentiment: Positive
Who reviewed Hightouch
- C-Suite 63% (18)
- Director 26% (7)
- Manager 11% (3)
Employer names and spend open in the full report, along with the other 25 customers.
Everything 28 customers told us about Hightouch.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
10 Net Promoter Score, from 28 scored reviews- Promoters 8
- Passives 15
- Detractors 5
Cumulative NPS by month
-1 over 6 months- Jan 8
- Mar 8
- Apr 7
- Jun 7
- Aug 8
- Sep 7
Net Promoter Score across 6 reviews, accumulated up to each month. Category median 26 across 6 companies.
Praised
- Expanding Value for Larger Requirements
- Flexible Pricing Models
- Capitalizing on User Experience Strength
- User-Friendliness
Criticised
- Price vs Value Uncertainty
- Stopped Purchase Due to Changing Needs
- Pilot-Only Engagement
- Competitive Parity
What customers say
Renewal intent
Plan to renew 58%Plan to renew, by seniority
- 50% 16 answers
- 83% 6 answers
- 50% 2 answers
- 8.1/10 Average score from customers who will renew
- 7.1/10 Average score from undecided customers
- 4.3/10 Average score from customers not renewing
Top alternatives
Most weighed by Hightouch customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Hightouch
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