Impel
Impel provides an AI-powered digital engagement platform for automotive retailers, OEMs, and marketplaces, offering interactive vehicle merchandising, conversational chat, and communication tools that help dealers attract, engage, and convert car shoppers online and in-store. The company generates revenue through subscription-based software and related services sold primarily to auto dealerships and automotive enterprises.
- Marketing Automation
- Conversational AI & Chatbots
- Customer Support & Help Desk
- Revenue
- $65.0M
- Employees
- 350
- Founded
- 2011
- Headquarters
- Syracuse, United States of America
What 7 Arbolus experts think of Impel
NPS analysis reveals a bimodal distribution with most respondents scoring Impel highly (NPS 9 or 10 by 57%), a single neutral/detractor (NPS 0), and one mid-range score (NPS 7). Renewal intent is predominantly positive, with 71% indicating intent to renew, 14% unsure, and 14% not planning to renew (associated with the highest spend case). Stickiness is strong, with 5 out of 7 customers at 'More Than 1 Year', one at 'Less Than 1 Year', and only one offboarding. Key quantitative theme: influencers at high spend are either fully committed or disengaging. Overall Customer Sentiment: Positive
Who reviewed Impel
- C-Suite 71% (5)
- Director 29% (2)
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Sentiment
57 Net Promoter Score, from 7 scored reviews- Promoters 5
- Passives 1
- Detractors 1
Cumulative NPS by month
-1 over 6 months- Nov 9
- Aug 8
- Sep 9
- Nov 9
- May 9
- Jun 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 28 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 80% 5 answers
- 50% 2 answers
- 9.2/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 0/10 Average score from customers not renewing
Top alternatives
Most weighed by Impel customers
More in Marketing & Advertising and Customer Support
Other companies in both categories with a customer report.
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