Innova Market Insights B.V.
Innova Market Insights B.V. is a market research and intelligence firm focused on the global food, beverage, and consumer goods industries, providing data, trend analysis, and insights to manufacturers, retailers, and ingredient suppliers. The company monetizes its services through subscription-based databases, custom research projects, and consulting engagements that support product development, marketing, and innovation strategies.
- Revenue
- $25.0M
- Employees
- 150
- Founded
- 1994
- Headquarters
- Arnhem, Netherlands
What 8 Arbolus experts think of Innova Market Insights B.V.
NPS scores are moderately positive, with values distributed at 9, 9, 7, 7, and 6. 40% of respondents express a clear intent to renew, while the remainder remain unsure. 80% of users indicate they have been using the platform for more than one year, signaling moderate stickiness, but uncertainty in renewal intent highlights potential risk areas. The data suggests that sentiment is generally positive among high spenders and users embedded in food/ingredient sectors, but less decisive for new or less-engaged customers.Overall Customer Sentiment: Positive
Who reviewed Innova Market Insights B.V.
- C-Suite 50% (4)
- Director 38% (3)
- Manager 12% (1)
Employer names and spend open once the report publishes.
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Sentiment
25 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 4
- Detractors 1
Cumulative NPS by month
+1 over 4 months- Nov 7
- Jun 7
- Jul 8
- Aug 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 67% 3 answers
- 0% 2 answers
- 8/10 Average score from customers who will renew
- 6.5/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Innova Market Insights B.V. customers
More in Data & Analytics and Consulting & Professional Services
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