Kelley Blue Book
Kelley Blue Book is an automotive research and valuation company that provides pricing, valuation, and comparison tools for new and used vehicles to consumers, dealers, and industry partners. It generates revenue through data licensing, lead generation, advertising, and partnerships with automotive retailers, lenders, and OEMs. The company’s online platform and data products are used to inform vehicle purchase, sale, and trade-in decisions across the U.S. market.
- Revenue
- $350.0M
- Employees
- 1,000
- Founded
- 1926
- Headquarters
- Irvine, United States of America
What 7 Arbolus experts think of Kelley Blue Book
NPS scores are consistently high, with four out of six experts rating 8 or above, indicating positive promoter sentiment. Renewal intent is only recorded from one expert and is positive, while others have not specified intent or are 'not sure.' Implementation stage data reveals that majority (67%) have been customers for more than one year, suggesting strong stickiness, while the remaining are in pilot stage. Key quantitative theme: satisfaction is linked to established, long-term relationships and recognized value.Overall Customer Sentiment: Positive
Who reviewed Kelley Blue Book
- C-Suite 100% (7)
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Sentiment
42 Net Promoter Score, from 7 scored reviews- Promoters 4
- Passives 2
- Detractors 1
Cumulative NPS by month
+0 over 6 months- Jul 9
- Feb 10
- May 10
- Aug 9
- Sep 8
- Oct 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 42 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 67%Plan to renew, by seniority
- 67% 3 answers
- 10/10 Average score from customers who will renew
- 9/10 Average score from undecided customers
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