KOCHAVA
Kochava is a mobile attribution and analytics platform that helps app developers, brands, and agencies measure the performance of their marketing campaigns across devices and channels. The company provides tools for user acquisition attribution, fraud prevention, audience segmentation, and real-time analytics, monetizing through SaaS subscriptions and related data and professional services. Its solutions are used to optimize ad spend, understand user behavior, and comply with privacy and tracking requirements.
- Marketing Analytics & Attribution
- Marketing Automation
- Data Integration & ETL
- Revenue
- $55.0M
- Employees
- 250
- Founded
- 2011
- Headquarters
- Sandpoint, United States of America
What 8 Arbolus experts think of KOCHAVA
NPS scores range widely from 1 to 10, with higher scores (8–10) clustered among Users and lower scores (1–6) among Influencers, especially those with higher spend. Renewal intent is negative or uncertain across all respondents, including those with lengthy implementations and high annual spend. Stickiness is mixed, with most users beyond the first year but no clear commitment to renewal. The data suggests a pattern of satisfactory use (as represented by NPS) but tempered by cost or value concerns, particularly among key decision makers.Overall Customer Sentiment: Neutral
Who reviewed KOCHAVA
- C-Suite 67% (5)
- Director 33% (3)
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Sentiment
-25 Net Promoter Score, from 8 scored reviews- Promoters 2
- Passives 2
- Detractors 4
Cumulative NPS by month
+5 over 4 months- May 1
- Dec 6
- Apr 6
- Aug 6
Net Promoter Score across 2 reviews, accumulated up to each month. Category median -6 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 13%Plan to renew, by seniority
- 0% 4 answers
- 0% 2 answers
- 50% 2 answers
- 6/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
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