notes

Apple.com · Cupertino, United States of America

Apple Inc. is a global technology company that designs, manufactures, and sells smartphones, personal computers, tablets, wearables, and related software and services to consumers and businesses worldwide. Its revenue comes primarily from hardware sales such as the iPhone, Mac, iPad, and Apple Watch, as well as digital services including the App Store, iCloud, Apple Music, and other subscription offerings. The company also provides operating systems, developer tools, and a range of accessories and support services that integrate its hardware and software ecosystem.

  • Cloud Infrastructure & Hosting
  • Consumer
Revenue
$383.0B
Employees
164,000
Founded
1976
Headquarters
Cupertino, United States of America

What 63 Arbolus experts think of notes

NPS scores for Notes are broadly positive, with a strong cluster between 7 and 10 and a small tail to 1 to 2. Most experts are long-term users (over one year), with only minor dissatisfaction noted among pilot or non-committal respondents. Renewal intent is notably strong among higher spenders and influencers, although some mention potential switching if needs grow or better AI, search, or cross-platform support emerges. Key positive themes include ease of use, organization, and device integration, while negative feedback highlights limited collaboration, integration, and cross-platform flexibility.Overall Customer Sentiment: Positive

Who reviewed notes

Total customers 63 61 current · 2 former
Reviews growth +62 in six months
Seniority of respondents
  • C-Suite 66% (42)
  • Director 21% (13)
  • Manager 13% (8)
Founder C-Suite NPS 8
Strategy Partner C-Suite NPS 8
Marketing Leader Director NPS 8

Employer names and spend open in the full report, along with the other 60 customers.

Everything 63 customers told us about notes.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

38 Net Promoter Score, from 63 scored reviews
  • Promoters 31
  • Passives 25
  • Detractors 7

Cumulative NPS by month

+1 over 6 months
  • May 7
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 19 across 2 companies.

Praised

  • Seamless Cross-Device Experience
  • No Cost and Instant Availability
  • Ease of Use and Accessibility
  • Collaboration and Automation Gains

Criticised

  • Ecosystem Lock-in
  • AI and Automation Competitors
  • Fragmented Collaboration Needs
  • Cross-Platform Limitations

What customers say

Seamless Cross-Device Experience
“Apple Notes is a central part of my daily life because it is always in sync between my iPhone, iPad, and Mac, making personal organization effortless.”
No Cost and Instant Availability
“I use Notes because it comes free, with no ads or subscriptions, and works instantly out of the box, handling daily needs with zero setup.”
Ease of Use and Accessibility
“I recommend Notes for its simplicity, quick access, and how it keeps my important information and tasks organized, improving efficiency every day.”

Renewal intent

Plan to renew 100%
  • Will renew 5
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 4 answers
  • Director 100% 1 answer
  • 8/10 Average score from customers who will renew

Top alternatives

Most weighed by notes customers

Report

For people who use notes

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