OAG

oag.com · Luton, United Kingdom

OAG is a global provider of digital flight information, analytics, and aviation data services, supplying real-time and historical schedules, status, and connectivity data to airlines, airports, travel technology providers, government agencies, and financial institutions. The company monetizes its data through subscriptions to its data platforms and APIs, bespoke analytics services, and licensing of its datasets for operational planning, network optimization, and market analysis. Its products are used to improve airline scheduling, route planning, travel booking experiences, and aviation market intelligence.

  • Data Integration & ETL
  • Business Intelligence & Dashboards
Revenue
$90.0M
Employees
550
Founded
1929
Headquarters
Luton, United Kingdom

What 24 Arbolus experts think of OAG

NPS scores are concentrated in the 7–9 range, with a clear tilt towards positive sentiment and several advocates rating at 8–10. Renewal intent is mixed: while some high-spending influencers confirm intent to renew, a notable percentage remains unsure or negative, indicating lingering concerns around cost or product evolution.The majority are in the MoreThan1Year implementation stage, highlighting stickiness and maturity of deployment. Expert feedback emphasizes scalability, operational efficiency, and strong customer support as key positives, while requests for more advanced customization and integration signal growth opportunities and areas for improvement.Overall Customer Sentiment: Positive

Who reviewed OAG

Total customers 24 21 current · 3 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 61% (15)
  • Director 35% (8)
  • Manager 4% (1)
Finance Analyst Manager NPS 8
Executive C-Suite NPS 6
Revenue Manager Director NPS 5 Not renewing

Employer names and spend open in the full report, along with the other 21 customers.

Everything 24 customers told us about OAG.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-8 Net Promoter Score, from 24 scored reviews
  • Promoters 3
  • Passives 16
  • Detractors 5

Cumulative NPS by month

+1 over 6 months
  • Nov 6
  • Dec 6
  • Jan 7
  • Feb 7
  • Jun 7
  • Jul 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 9 across 2 companies.

Praised

  • Support and Implementation Experience
  • Reporting and Functional Depth
  • Operational Efficiency Gains
  • AI-Native Automation Potential

Criticised

  • Manual Workarounds
  • Customization and Integration Constraints
  • Renewal Pricing Pressures
  • Cost-Driven Switching Risk

What customers say

Support and Implementation Experience
“I found the implementation and support experiences to be positive, which made adoption smoother across teams.”
Reporting and Functional Depth
“I value the strong functionality and reporting capabilities, which help support teams at scale and enable actionable insights.”
Operational Efficiency Gains
“I would recommend this platform because it reliably improves daily operations, reduces manual work, and delivers clear value.”

Renewal intent

Plan to renew 38%
  • Will renew 5
  • Undecided 7
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 38% 8 answers
  • Director 50% 4 answers
  • Not specified 0% 1 answer
  • 7.8/10 Average score from customers who will renew
  • 6.9/10 Average score from undecided customers
  • 5/10 Average score from customers not renewing

Top alternatives

Most weighed by OAG customers

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