Procter and Gamble

pg.com · Cincinnati, United States of America

Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded products across categories such as fabric and home care, baby and feminine care, grooming, beauty, and health care. It sells its products primarily through mass retailers, e-commerce platforms, pharmacies, and grocery stores to consumers worldwide. The company generates revenue from the sale of these packaged goods under brands including Tide, Pampers, Gillette, and Oral-B.

Revenue
$82.8B
Employees
107,000
Founded
1837
Headquarters
Cincinnati, United States of America

What 34 Arbolus experts think of Procter and Gamble

NPS scores are strongly positive, ranging from 8 to 10 among the majority of experts, with only one notable detractor. Most experts report over 1 year of implementation, indicating mature adoption. Renewal intent is high among key influencers and decision makers, particularly in roles responsible for large annual spend. Key themes include satisfaction with global reach, reliability, ability to handle digital risk, and high conversion protection, offset by occasional concerns about pricing opacity and machine-learning transparency.Overall Customer Sentiment: Positive

Who reviewed Procter and Gamble

Total customers 34 33 current · 1 former
Reviews growth +23 in six months
Seniority of respondents
  • C-Suite 62% (21)
  • Director 25% (9)
  • Manager 12% (4)
Executive Director NPS 9
Marketing Leader Manager NPS 8 Undecided
Revenue Partner Director NPS 8

Employer names and spend open in the full report, along with the other 31 customers.

Everything 34 customers told us about Procter and Gamble.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

50 Net Promoter Score, from 34 scored reviews
  • Promoters 19
  • Passives 13
  • Detractors 2

Cumulative NPS by month

-1 over 6 months
  • May 9
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.

Praised

  • Greater ML Score Explainability
  • Advanced Social Enrichment Modules
  • Broadening Full-Journey Adoption
  • Frictionless Protection and Conversion Focus

Criticised

  • Lack of Social Enrichment Features
  • Opaque Machine-Learning Scores
  • Pricing Scales with Event Volume
  • AI-Based Alternative Solutions

What customers say

Frictionless Protection and Conversion Focus
“The platform defends against bots and account takeovers without hurting our checkout conversion, supporting both security and customer experience.”
Highly Automated and Configurable Workflows
“I value the automated workflow triggers and the ability to configure rules transparently, allowing for responsive and efficient risk management.”
Extensive Global Threat Intelligence
“I rely on this solution for its global data consortium and real-time threat detection, which has been critical in preventing fraud and digital abuse.”

Renewal intent

Plan to renew 67%
  • Will renew 8
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 57% 7 answers
  • Director 100% 2 answers
  • Manager 50% 2 answers
  • Not specified 100% 1 answer
  • 8.8/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers

Report

For people who use Procter and Gamble

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