Profound
Profound is a sales intelligence platform that helps B2B go-to-market teams research prospects, accounts, and markets by aggregating and structuring data from public and semi-structured sources. The product provides searchable company and person profiles, insights, and context to support outbound prospecting, account planning, and deal preparation. Profound generates revenue through subscriptions to its SaaS platform for sales, marketing, and revenue operations teams.
- Sales Intelligence & Prospecting
- Revenue Operations
- Revenue
- $1.2M
- Employees
- 15
- Founded
- 2024
- Headquarters
- New York City, United States of America
What 16 Arbolus experts think of Profound
NPS scores are largely positive, ranging from 8 to 10 with a cluster of 8s. High spenders and Influencers are notably satisfied, citing strong enterprise value and strategic differentiation. Renewal intent is predominantly strong among Influencers, especially those with longer implementation horizons, while pilot-phase or low-budget users are less certain. Stickiness is high for large accounts, with qualitative feedback emphasizing improved AI visibility, content workflows, and competitive benchmarking. Key theme: platform is viewed as essential for organizations prioritizing AI search and content optimization, though cost and attribution remain concerns for some segments.Positive
Who reviewed Profound
- C-Suite 62% (10)
- Director 31% (5)
- Manager 6% (1)
Employer names and spend open in the full report, along with the other 13 customers.
Everything 16 customers told us about Profound.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
18 Net Promoter Score, from 16 scored reviews- Promoters 4
- Passives 11
- Detractors 1
Cumulative NPS by month
+0 over 5 months- Apr 8
- May 6
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 18 across 1 companies.
Praised
- Expanding Competitive Intelligence
- Mature Attribution and Business Impact
- Deeper MarTech Integration
- Unparalleled AI Search Visibility
Criticised
- Complexity and Learning Curve
- Scaling and Feature Depth for SMEs
- Attribution and ROI Measurement
- Entry of Major SEO Players
What customers say
Renewal intent
Plan to renew 82%Plan to renew, by seniority
- 67% 6 answers
- 100% 4 answers
- 100% 1 answer
- 8.3/10 Average score from customers who will renew
- 8.5/10 Average score from undecided customers
Report
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