RD Station
RD Station is a Brazilian software company that provides a marketing automation and CRM platform for small and mid-sized businesses, helping them manage lead generation, email marketing, landing pages, and sales pipelines in one system. It primarily serves companies in Latin America on a subscription SaaS model, complemented by training and partner services. The platform is used by agencies and in-house marketing and sales teams to improve digital acquisition and conversion performance.
- Marketing Automation
- Sales CRM
- Marketing Analytics & Attribution
- Revenue
- $65.0M
- Employees
- 900
- Founded
- 2011
- Headquarters
- Florianópolis, Brazil
What 8 Arbolus experts think of RD Station
The NPS distribution skews positive among Users (multiple scores of 8-10), while Influencer sentiment is mixed (NPS as low as 2). Renewal intent is mainly positive except for one marked No and one NotSure, both from Influencers; no explicit negative sentiment from Users. Implementation stages are evenly split between Pilot, LessThan1Year, and MoreThan1Year users, indicating a varied adoption cycle. The data highlights that Users are more satisfied and likely to be promoters than Influencers, who express more hesitancy around renewal, driven by perceived value and spend.Overall Customer Sentiment: Mixed
Who reviewed RD Station
- C-Suite 17% (1)
- Director 67% (5)
- Manager 17% (1)
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Sentiment
12 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 3
- Detractors 2
Cumulative NPS by month
+0 over 4 months- Apr 8
- Jun 8
- Jul 8
- Aug 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 29 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 1 answer
- 0% 1 answer
- 8/10 Average score from undecided customers
- 2/10 Average score from customers not renewing
Top alternatives
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