The Farmer's Dog

thefarmersdog.com · New York City, United States of America

The Farmer's Dog is a direct-to-consumer pet food company that produces and delivers fresh, human-grade dog food tailored to individual dogs’ profiles and nutritional needs. It sells subscription meal plans through its online platform, shipping pre-portioned refrigerated food directly to pet owners across the United States. Revenue is generated through recurring subscription fees for its customized meal deliveries and related pet nutrition products.

Revenue
$600.0M
Employees
600
Founded
2014
Headquarters
New York City, United States of America

What 5 Arbolus experts think of The Farmer's Dog

5 customers have reviewed The Farmer's Dog so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed The Farmer's Dog

Total customers 5 5 current · 0 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 40% (2)
  • Director 60% (3)
Generalist Leader Director NPS 7
Marketing Manager Director NPS 8
Not specified Director NPS 8 Undecided

Employer names and spend open once the report publishes.

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Sentiment

-20 Net Promoter Score, from 5 scored reviews
  • Promoters 0
  • Passives 4
  • Detractors 1

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 33%
  • Will renew 1
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 0% 1 answer
  • 7/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

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