Traction
Traction provides cloud-based farm management software that helps crop producers track field operations, manage accounting, and analyze profitability at the field and farm level, with integrated tools for recordkeeping, mapping, and financial reporting. The company serves row-crop and mixed-farm operations in North America and generates revenue through subscriptions to its software platform and related services.
- Mid-Market & SMB ERP
- Business Intelligence & Dashboards
- Revenue
- $3.5M
- Employees
- 25
- Founded
- 2020
- Headquarters
- Auburn, United States of America
What 9 Arbolus experts think of Traction
The NPS distribution spans from 5 to 10, with the majority of scores clustered in the 7-9 range, indicating generally positive user perception. 44% of respondents indicated a clear intent to renew, while 56% remain unsure, reflecting a moderate level of stickiness and some hesitancy typical of early or expanding platforms.User stickiness is distributed across Pilot, Less than 1 year, and More than 1 year implementation stages, with no stage representing a majority. Positive sentiment is higher among mid spenders and those in early implementation phases, as evidenced by higher NPS scores and stronger renewal indicators.Overall Customer Sentiment: Neutral
Who reviewed Traction
- C-Suite 44% (4)
- Director 33% (3)
- Manager 22% (2)
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Sentiment
11 Net Promoter Score, from 9 scored reviews- Promoters 3
- Passives 4
- Detractors 2
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 44%Plan to renew, by seniority
- 50% 4 answers
- 33% 3 answers
- 50% 2 answers
- 8/10 Average score from customers who will renew
- 7.6/10 Average score from undecided customers
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