Twitch
Twitch is a live streaming platform focused on video game content, esports, music, and other creative and “just chatting” streams, monetizing through advertising, subscriptions, and revenue shares with creators. It provides tools for streamers to broadcast, engage with audiences via chat, and build communities, while offering viewers free and paid access to live and recorded content. Twitch primarily serves individual creators, esports organizations, game publishers, and advertisers worldwide.
- Revenue
- $2.7B
- Employees
- 2,500
- Founded
- 2011
- Headquarters
- San Francisco, United States of America
What 13 Arbolus experts think of Twitch
NPS scores are predominantly high, with the majority of experts rating Twitch between 8-10. Renewal intent is strong, particularly among those with higher spend and longer usage, while low spenders show some renewal uncertainty. Stickiness is demonstrated by a significant proportion of customers in the MoreThan1Year implementation stage. Key qualitative feedback underscores Twitch's unique live-interaction advantage and robust monetization toolkit, though smaller creators face challenges in discoverability and income predictability.Overall Customer Sentiment: Positive
Who reviewed Twitch
- C-Suite 45% (6)
- Director 18% (2)
- Manager 36% (5)
Employer names and spend open in the full report, along with the other 10 customers.
Everything 13 customers told us about Twitch.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
53 Net Promoter Score, from 13 scored reviews- Promoters 8
- Passives 4
- Detractors 1
Cumulative NPS by month
+1 over 6 months- Oct 8
- Dec 9
- Apr 8
- Jun 9
- Jul 9
- Sep 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 53 across 1 companies.
Praised
- AI-powered Content Tools
- Enhancing Creator Discovery
- Expanding Monetization Internationally
- Robust Monetization Ecosystem
Criticised
- AI Adoption by Competitors
- Algorithm and Policy Changes
- Competitive Platform Pressure
- Challenging Discovery for Small Creators
What customers say
Renewal intent
Plan to renew 83%Plan to renew, by seniority
- 75% 4 answers
- 100% 2 answers
- 9.2/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
Report
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